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L'AGENCE · 1 week ago

Senior Manager, Social Media and Content

Los Angeles, CA

Full-time

Onsite

Senior Level

5+ years exp

L'AGENCE is a contemporary luxury fashion brand seeking a creative and strategic Senior Manager of Social Media and Content. This role involves developing and executing a social media strategy, managing a team, and enhancing brand storytelling and community engagement across various platforms.

FashionRetailShoesWomen's

Responsibilities

Development of cohesive, brand building strategies for all key organic platforms, inclusive of Instagram, TikTok, LinkedIn and Pinterest

Serve as producer and program manager of live broadcasts across Instagram, TikTok, YouTube and other channels

Manage and implement a multi-platform social media content calendar in support of new collection or product launches, brand events and activations, media/KOL/influencer-generated content and more across media types (static/gif/video/voiceover/trending)

Manage a social media team to deliver timely, relevant storytelling across channels, as well as creating on-brand moments that cut through and drive virality

Consistently answer the question of what each platform means to our brand and how can we customize our content by platform accordingly while being on the cutting edge of what’s new or upcoming

Work closely and collaboratively with the creative team, our fashion director, and our head of marketing to ensure content plans work to build brand positioning and drive brand growth

Collaboratively develop and curate social media content strategy for our fashion director, further amplifying her presence across brand channels

Bring and further develop in-house international expertise on relevant social channels and potential new outlets the brand should explore

Manage social media team, not only helping to drive growth and development, but also to unlock new ideas and forms of content creation from each team member

Share ideas, pose questions, and actively participate in weekly team meetings where ideas are welcome and help to fuel our improvement and growth

Embrace our brand image and help us to establish a broader, bolder creative concept strategy, specific to our social channels and in line with the vision of our Creative Director

Serve as our in-house expert on what will drive engagement on social, both helping to further solidify our brand visual identity, while diversifying our content mix between campaign, eCom, style authority, fashion director and user-generated content

Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience and drive meaningful conversations

Ideate, develop, and manage creative + influencer briefing process to align with overall marketing strategy and priorities

Think globally and locally. LA is our hometown, but both New York and Paris are core to our DNA. Work with brand and communications marketing teams to ensure we are keeping this in mind as work with to further establish our brand presence and positioning, specifically across KOL and influencer generated content

Develop and execute a live streaming content plan to drive our brand to become a 24/7 content hub

Work closely with brand Copy Director to establish an authentic, social-first tone of voice that aligns with our overall brand positioning and tone

Understand the nuances of each social platform (Instagram/LinkedIn/TikTok) and the type of language that may or may not resonate. Lean into this, always ensuring the way we communicate is on-brand

Engage with our community across comments, DMs and other social touchpoints to build engagement and brand loyalty

Work closely with Customer Support team to provide the best client and community experience possible

Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization

Establish social platform specific KPIs based on platform priorities and metrics of success. Platforms include but are not limited to Instagram, Facebook, Pinterest, TikTok and LinkedIn

Work closely with Digital Marketing and Influencer team to establish a cohesive monthly reporting structure, showcasing the cohesive relationship between paid and organic social

Qualification

Social media strategyContent creationTeam managementSocial media analyticsAdobe SuiteThird-party social toolsMicrosoft 365Project management toolsWriting skillsCross-functional collaboration

Required

Bachelor's Degree or equivalent

5+ years of experience successfully managing social media for an established brand

Expert knowledge in Instagram, TikTok, Facebook, Pinterest and LinkedIn

Experience using third party social media platforms such as DashHudson, Planoly, etc

Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone

Ability to meet deadlines and post social media accounts in real time, with little need for oversight

Minimum of 4 years team management experience

Experience working cross functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc)

Content creation experience such as video creation and editing, photo editing, etc

Managed social media accounts (Instagram and TikTok)

Adobe suite experience

Microsoft 365 experience

Asana or other project management system experience