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StepStone Hospitality · 2 days ago

Director of Sales and Marketing

Brooklyn, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$115K/yr - $140K/yr

5+ years exp

StepStone Hospitality is seeking a Director of Sales & Marketing for Hotel Indigo Williamsburg, a boutique hotel in Brooklyn. This role is responsible for leading sales, marketing, and revenue-generating initiatives to enhance the hotel's performance and establish it as a premier destination for travelers.

Hospitality

Hiring Manager

Evangeline Jones

Responsibilities

Develop and execute comprehensive sales and marketing strategies to maximize occupancy, ADR, and RevPAR

Lead group, corporate, leisure, and local negotiated account sales efforts

Identify new market opportunities and proactively pursue business through prospecting, networking, and partnerships

Collaborate closely with Revenue Management to align pricing, forecasting, and distribution strategies

Oversee marketing initiatives that reflect the Hotel Indigo brand and the unique character of Williamsburg

Partner with corporate marketing, digital agencies, and PR partners to drive awareness and demand

Ensure consistency in brand messaging across all channels, including website, social media, and third-party platforms

Support promotional campaigns for rooms, F&B outlets, and local experiences

Lead, coach, and develop the sales team, fostering a high-performance and collaborative culture

Set clear goals, monitor performance, and conduct regular sales meetings and training

Act as a key member of the hotel’s executive leadership team

Build and maintain strong relationships with key clients, local businesses, community organizations, and industry partners

Represent the hotel at trade shows, networking events, and community functions

Position the hotel as a destination for groups, events, and social functions in Brooklyn

Prepare and analyze weekly, monthly, and annual sales reports and forecasts

Manage the sales and marketing budget effectively

Ensure accurate use of CRM and sales systems in alignment with IHG standards

Qualification

Hotel sales leadershipNYC hospitality market knowledgeDriving group businessIHG systems experienceEntrepreneurial mindsetCommunication skillsNegotiation skillsPresentation skillsStrategic thinking