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Morgan Mace · 1 day ago

Head of Instagram Content Creation – High-Growth Digital Education Agency - Fully Remote - USA

United States

Full-time

Remote

Director/Executive

$150K/yr - $200K/yr

Morgan Mace is a rapidly scaling digital education and marketing company that partners with influential entrepreneurs and creators. They are seeking a Head of Instagram Content Creation to architect and manage a content strategy for Instagram, leading a small team to produce high-performing content and drive audience growth.

Management Consulting

Responsibilities

Build and manage the full Instagram content strategy across short-form video, graphics, carousels, and Stories

Develop recognizable content formats and creative signatures that differentiate the brand

Maintain a quarterly content roadmap aligned with broader business priorities

Establish a repeatable on-camera identity for the Co-Founder

Facilitate the creation of high-retention Reels using advanced pacing, captions, story beats, and motion design

Create concepts for high-clarity, high-taste carousels and graphics

Script and prepare Natasha for high-clarity, high-energy recording sessions

Direct Natasha on-camera: pacing, presence, energy, articulation, environment

Manage a fast, disciplined content production cycle:

7–21 Reels weekly

7 graphic or carousel posts weekly

Strategic Story presence

Ensure all content is delivered early, packaged cleanly, and optimized for performance

Build SOPs, workflows, naming conventions, and asset libraries that allow scale

Handle the end-to-end content pipeline: ideation → scripting → recording → editing (working w/ editors)→ QC → scheduling → post-analysis

Track retention curves, engagement patterns, audience quality, and growth velocity

Turn insights into weekly creative adjustments

Test new hooks, visual styles, and posting strategies rapidly

Coordinate content planning with upcoming campaigns and marketing initiatives

Align content capture with the Co-Founder’s schedule

Communicate with clarity, speed, and precision across the team

Consistent weekly output that meets or exceeds targets

High retention on Reels (30–70% depending on length)

Month-over-month follower growth with high-quality audience segments

Increased saves, shares, profile visits, and inbound conversations

Zero avoidable errors and a smooth, predictable content pipeline

Qualification

Instagram content strategyShort-form video editingGraphic design fundamentalsContent workflowsStorytellingProject managementCommunication skillsAttention to detail