iManage · 2 weeks ago
Growth Marketing Manager (Website & SEO)
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$140K/yr - $175K/yr
8+ years expiManage is dedicated to Making Knowledge Work™, and they are seeking a Growth Marketing Manager to guide the evolution of their digital presence and organic growth strategies. The role involves owning the company’s global web properties and collaborating closely with various teams to ensure the brand's visibility and effectiveness in both traditional and AI-driven search platforms.
AppsiOSSoftwareVideo
Responsibilities
Guiding the strategy, roadmap, and performance of iManage’s global website and microsites
Ensuring a seamless, engaging, and conversion-optimized experience for diverse audiences worldwide
Driving the web localization strategy and execution as needed
Introducing site innovation, CRO (conversion rate optimization) strategies, personalization, and A/B testing requirements to improve engagement and pipeline, partnering closely with demand generation
Partnering with content, brand, and product marketing teams to highlight company thought leadership and value
Ensuring all day-to-day web operations run smoothly for all functions that rely on the website, including marketing, sales, HR, partners, and more
Guiding execution across cross-functional internal contributors and external agencies
Shaping iManage’s GEO strategy in partnership with agencies to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others)
Collaborating with corporate marketing and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries
Defining and evangelizing best practices for structuring content, metadata, schema, and contextual signals that improve AI-driven discoverability
Staying ahead of trends in generative AI and educating the organization on emerging opportunities and risks
Partnering with SEO agency to oversee global SEO strategies while owning the roadmap to maximize discoverability across traditional search engines
Optimizing content hubs, landing pages, and product resources for keyword visibility and organic growth
Aligning SEO, GEO, and SEM strategies into a unified acquisition framework, ensuring keyword targeting, content optimization, and paid search campaigns work cohesively to maximize visibility, conversion rates, and pipeline impact
Defining KPIs and dashboards for web, SEO, and GEO performance
Providing regular reporting and insights to executives on attribution, pipeline contribution, and brand visibility
Using analytics and testing tools to understand user behavior and continuously improve experiences
Guiding agency execution and cross‑functional team collaboration to deliver measurable impact
Collaborating across marketing, PR, corporate marketing, sales, and products to drive cross-functional digital impact
Acting as an advocate for GEO and web excellence, encouraging the organization to think differently about digital visibility in the AI era
Supporting a culture of strategic planning and thoughtful execution, ensuring the website evolves deliberately—not reactively
Creating website governance frameworks, publishing standards, and supportive approval processes to reduce ad‑hoc updates and encourage strategic prioritization
Ensuring quality and alignment of web content by supporting brand, UX, messaging, accessibility, and SEO/GEO standards
Designing and guiding an intake and prioritization process that reflects strategic goals rather than reactive requests
Maintaining consistency and care across content, UX, and design to protect the integrity of the brand and user experience
Building a structured operating model so publishing is predictable, planned, and aligned with campaign and brand goals
Qualification
Required
8+ years of experience in digital marketing, with roles guiding website strategy, SEO, and organic growth
Demonstrated success building and optimizing global websites as demand-generation engines
Proven expertise in SEO and emerging specialization in GEO (AI search optimization)
Experience collaborating with PR and corporate marketing teams to elevate brand visibility across digital and media ecosystems
Hands-on experience with CMS platforms (Umbraco, WordPress, Webflow), SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog, emerging GEO trackers), website behavioral tools (VWO, Hotjar), and analytics platforms (GA4, Tag Manager, Looker/Tableau)
Strong communication skills with the ability to influence and spearhead cross-functional initiatives
Basic Coding Proficiency: The ability to work with HTML, CSS, and JavaScript for implementing website enhancements, troubleshooting technical issues, and enabling rapid experimentation for SEO and CRO improvements
Demonstrated ability to foster a culture of strategic planning and thoughtful execution -- creating governance, prioritization, and content standards to eliminate reactive publishing and maintain consistent quality
A visionary mindset with the ability to pioneer new approaches while delivering measurable results
Preferred
Related experience within a B2B SaaS organization
Benefits
Annual performance-based bonus
Comprehensive Health/Vision/Dental/Life Insurance
401k Retirement Savings Plan with a company match up to 4%
Enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
Flexible time off policy
Multiple company wellness days each year
Access to RethinkCare, a global behavioral health platform
Company
iManage
iManage provides work product management solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Bain Capital Tech Opportunities
2023-04-11Series Unknown
2003-08-18Acquired
1998-01-01Series Unknown
Leadership Team
Mohit Mutreja
Chief Technology Officer
Arvind Agarwal
Vice President Of Engineering
Recent News
2026-01-16
New Enterprise Associates
2026-01-03
Company data provided by crunchbase