Trafilea · 1 month ago
Sr Growth Marketing Manager, Acquisition
Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands. The Growth Marketing Manager – Acquisition will accelerate customer acquisition strategies through cutting-edge paid media and AI-powered marketing, leading the acquisition funnel while balancing scale with efficiency.
Digital MarketingE-Commerce
Responsibilities
Architect best-in-class acquisition strategies across Meta, TikTok, YouTube, Pinterest, and emerging channels
Manage high-budget, multi-channel media investments, balancing efficiency and scale
Build rapid experimentation frameworks to test, iterate, and scale winning campaigns
Partner with Creative Strategy leads to co-develop high-performing campaigns
Optimize landing pages, product pages, checkout flows, and post-purchase experiences
Translate customer pain points and motivations into data-driven messaging strategies
Implement AI-powered tools for media automation, bidding, and predictive analytics
Work with BI teams to develop real-time dashboards and ensure data accuracy in decision-making
Continuously stay updated on AI developments, platform changes, and industry trends
Lead and mentor growth marketers, creative strategists, designers, and editors
Ensure cross-team alignment (creative, BI, product, engineering) to execute acquisition strategies seamlessly
Build a culture of accountability, innovation, and performance excellence
Qualification
Required
7+ years in digital marketing, performance acquisition, and paid media buying at scale
Proven track record managing high-budget, multi-channel campaigns
Expertise in AI-powered marketing tools and automation
Advanced analytical ability to translate data into strategy
Strong creative instincts to align messaging with customer psychology
Experience leading cross-functional teams in fast-paced environments
Hands-on, operational depth — able to both lead and execute
Strong leadership, communication, and collaboration skills
Growth mindset with weekly learning and application of new strategies
Ability to think like a marketer, not just a media buyer
Benefits
Paid time off
And more
Company
Trafilea
Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.
Funding
Current Stage
Growth StageLeadership Team
Recent News
Company data provided by crunchbase