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Waymo · 2 days ago

Branded Entertainment Manager

Mountain View, CA

Full-time

Hybrid

Senior Level

$175K/yr - $221K/yr

7+ years exp

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. The Branded Entertainment Manager will define and execute a comprehensive entertainment marketing strategy to embed Waymo into pop culture, managing partnerships and collaborations across various entertainment platforms.

Artificial Intelligence (AI)AutomotiveAutonomous VehiclesSensorTransportation

Responsibilities

Define and execute a comprehensive entertainment marketing strategy to embed Waymo into the fabric of pop culture across film, television, music, and other entertainment platforms

Identify, negotiate, and manage high-impact product placements, storyline integrations and co-marketing that position Waymo as an exciting part of everyday life

Leverage your deep industry connections to secure opportunities with major studios, production companies, and talent agencies before they hit the open market

Lead 3P entertainment partnerships and collaborations, overseeing the process from initial creative concept and contract negotiation to on-set logistics and final execution

Collaborate cross-functionally with Legal, Communications, Production, Operations, and Product teams to ensure brand safety, product accuracy, operational execution and compliance within all entertainment integrations

Quantify the impact and ROI of integrations on brand awareness, sentiment, demand and earned media value and analyze cultural trends to proactively identify 'breakout' media opportunities

Qualification

Entertainment marketing strategyBrand integrationsNegotiation skillsIndustry connectionsPhysical production lifecycleTechnology brandsMusic video integrationEmerging media trendsPassion for autonomous technologyStorytelling abilities

Required

7+ years of experience in entertainment marketing, branded content, or business development within a top-tier agency, studio, or high-growth consumer brand

An extensive, active 'rolodex' of contacts across the entertainment ecosystem, including direct relationships with showrunners, producers, set decorators, and talent management

A proven track record of executing successful brand integrations that moved beyond background placement to become part of the cultural conversation

Strong negotiation skills with the experience to handle complex contracts, licensing agreements, and partnership deal structures independently

A deep understanding of the physical production lifecycle, allowing you to navigate set logistics, timelines, and union regulations effectively

Excellent storytelling abilities, with the skill to articulate how a tech brand fits naturally into creative narratives without feeling forced

Preferred

Experience working specifically with technology or mobility brands, translating complex product features into consumer-friendly entertainment narratives

A background involving music video integration or artist partnerships, as well as experience with red-carpet or premiere event activations

Familiarity with SAG-AFTRA guidelines and other entertainment industry compliance standards

Experience managing external entertainment marketing agencies and substantial project budgets

A strong pulse on emerging media trends, including the creator economy and digital-first content platforms

A genuine passion for autonomous technology and a forward-thinking vision for how it improves urban mobility

Benefits

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program

Equity incentive plan

Generous Company benefits program

Company

Waymo

Glassdoor3.7

Waymo is a mobility technology company that improves transportation by developing self-driving solutions for travelers and daily commuters. It is a sub-organization of Alphabet.

Founded in 2009

Mountain View, California, USA

1001-5000 employees