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The Goodyear Tire & Rubber Company · 1 day ago

Manager Influencer Relations

Akron, OH

Full-time

Onsite

Senior Level

7+ years exp

The Goodyear Tire & Rubber Company is a leading tire manufacturer seeking a Manager of Influencer Relations to shape their global influencer strategy and drive brand engagement. This role involves overseeing influencer partnerships, executing activations, and collaborating with cross-functional teams to align marketing efforts with business growth.

Automotive

No H1B

Responsibilities

Oversee all aspects of influencer partnerships, including vetting, outreach, contract negotiation, creative collaboration, and content review

Execute influencer activations across Goodyear’s brands and markets, monitor KPIs, and deliver actionable performance insights to leadership

Design and implement Goodyear’s global influencer strategy, establishing governance, processes, and best practices

Create creative briefs and campaign structures aligned with brand objectives and global content pillars

Ensure influencer activations reflect cultural relevancy, strengthen brand identity, and drive consumer engagement

Partner with regional marketers to guide local influencer initiatives, share global insights, and ensure scalability and alignment across markets

Manage and mentor an associate, providing guidance and professional development, while serving as a subject matter expert and trusted advisor to Social Media Managers and regional teams

Qualification

Influencer marketingCampaign leadershipInfluencer management toolsSocial media metricsProject managementContract negotiationCreative collaborationCommunication skills

Required

Bachelors degree in Communications, Marketing or a related field

7 or more years of experience in influencer marketing, social strategy or digital communications, with proven end-to-end campaign leadership experience across multiple markets

Knowledge of influencer management tools (CreatorIQ, Captiv8, Aspire, GRIN, etc.)

Preferred

Proven experience leading influencer collaborations at all levels (mega influencer, macro influencer, micro influencer and nano influencer)

Experience managing influencer management platforms, experience with influencer marketing best practices, processes, governance and management and knowledge of social media and influencer marketing metrics

Knowledge of the social media and influencer landscape, functionality of the platforms and channels, new and emerging influencers, trends and consumer behaviors

Ability to collaborate across teams and manage projects independently

Creator vetting, brief writing, contract negotiations and performance measurement skills

Ability to create standards, benchmarks and processes for global application

Ability to ideate and oversee engaging, social-first content that drives engagement

Social-first mindset, with excellent communication and stakeholder influence skills