Groot Hospitality · 3 hours ago
Nightlife Marketing Manager
Miami Beach, FL
Full-time
Onsite
Senior Level
5+ years expGroot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the nightlife and daylife arena. This individual will be responsible for managing artist team communication, team/venue initiatives, and developing marketing campaigns that drive ticket and table sales.
HospitalityHotelRestaurants
Responsibilities
Develop, manage, and deploy successful event driven marketing campaigns while owning their implementation from ideation to execution
Develop and implement strategies that drive awareness and patrons to our daylife/nightlife venues
Manage and oversee companies daylife/nightlife ticketing platform
Communicate and coordinate with artist management teams to plan and execute announcements and marketing plans
Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs
Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team
Preplanning and execution on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events
Work daily with the Graphic Design Team for all daylife/nightlife assets, edits and needs to drive brand awareness (i.e., Promotions, Events, Campaigns, Holidays, Culinary, Etc.)
Work with promotional partners to create assets and marketing lounge activations
Collaborate with company partners for cross promotional opportunities
Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs
Suggest and develop content creation ideas/plans with Social Media Managers
Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly
Build strategic relationships and partner with key players, influencers, agencies, and vendors
Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly
Working non-traditional hours throughout the year (i.e., Holiday’s, festivals, offsite dining experiences, occasional social coverage, and other locally driven events)
Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis
Qualification
Required
Minimum of 5-6 years of marketing experience working with in daylife/nightlife marketing
Ability to work with all personality's types even in adverse situations
Strong time management, organization, and prioritization skills
Ability to effectively communicate verbally and non-verbally with others
Well versed in project management within a team setting
Strong understanding of digital marketing, social media marketing, and traditional marketing
Ability to make decisions in fast-paced environment
Well versed in managing multiple projects and recommend/implement effective solutions
Numerically literate, comfortable with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
BSc/MSc degree in Marketing or related field
Company
Groot Hospitality
Groot Hospitality is a hospitality company and a collective of restaurants, nightclubs & hotels.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
David Grutman
Founder & CEO
Recent News
2026-01-13
2025-11-05
Company data provided by crunchbase