Atlassian · 3 days ago
Lifecycle Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid Level
$128K/yr - $167K/yr
4+ years expAtlassian is a company focused on unleashing the potential of every team through their software products. They are seeking a Lifecycle Marketing Manager to drive end-to-end campaigns that increase demand and usage for their products, particularly Jira and Confluence, while collaborating with various internal teams to optimize customer journeys.
CollaborationEnterprise SoftwareSaaSSoftware
Responsibilities
Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion to improve adoption and purchase
Build comprehensive, omnichannel, creative campaigns to drive purchase with larger customers through the flywheel and encourage adoption
Facilitate campaign success by building solid distribution strategies and execute on operational processes to launch, measure, and adjust campaigns
Support the Product Marketing team with new features and product launches and translate business goals into lifecycle marketing strategies and execution plans
Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully
Measure, analyze, and report campaign performance and deliver weekly campaign performance insights to peers and Marketing leadership
Foster tight alignment with Growth, Sales and Product Marketing to ensure seamless execution and meet quarterly goals
Leverage marketing automation tools and related technology integrations to increase demand
Qualification
Required
4+ years of experience in Lifecycle Marketing and campaign management
Experience implementing PLG and/or Enterprise programs and processes
Understanding and experience working with performance marketing, growth, product marketing, marketing operations and other cross-functional teams
Comprehensive understanding of PLG or demand gen standard methodologies and industry trends
A passion for metrics. You live for the data and use it to guide your programs and spend
Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus)
Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done
Benefits
Health and wellbeing resources
Paid volunteer days
Company
Atlassian
Atlassian is a software company that offers proprietary software products for teamwork, project management, and software development.
10001+ employees
H1B Sponsorship
Atlassian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (351)
2024 (184)
2023 (190)
2022 (259)
2021 (156)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$210MKey Investors
T. Rowe PriceAccel
2015-12-10IPO
2014-04-08Secondary Market· $150M
2010-07-14Series A· $60M
Leadership Team
Michael Cannon-Brookes
Co-founder & Co-CEO
Scott Farquhar
Co-Founder and Board Member
Recent News
Sramana Mitra
2026-01-08
The Motley Fool
2025-12-26
Company data provided by crunchbase