Westfield Specialty Insurance · 5 days ago
Email Marketing Manager
Westfield Center, OH, United States
Full-time
Hybrid
Senior Level
5+ years expWestfield Insurance is seeking a skilled Email Marketing Manager to build, lead, and evolve their email marketing function. This role will oversee all aspects of email marketing, from segmentation and automation to campaign execution and performance analysis.
Insurance
Responsibilities
Evolve Westfield’s existing email marketing function in Acoustic and spearhead the transition from Acoustic to HubSpot, including establishing scalable processes, creating segmented lists, developing automated workflows, and ensuring a smooth migration without disruption to current operations
Develop a future state vision, requirements, and partner with vendors to build a strategic roadmap for email marketing technology and automation
Collaborate closely with IT to manage integrations, ensure system compatibility, and support ongoing improvements to the email platform infrastructure
Build and manage end-to-end email marketing campaigns, including list creation, segmentation, content development, QA, deployment, and reporting
Streamline email marketing processes, ensuring best practices in compliance, deliverability, and efficiency
Build and optimize automated flows that support business objectives
Leverage customer data to provide consumer insights and refine automation strategies
Manage and optimize the email campaign calendar in alignment with Digital Marketing and Marketing Strategy Managers
Partner with external vendors to support eventual platform transition, template creation, and campaign execution
Oversee data integrations between the email platform and third-party tools
Track, analyze, and report on email performance metrics, with accountability for results and insights that inform future strategy
Use project management software (Wrike) to prioritize and align campaigns with business goals
Qualification
Required
5–7 years of experience leading successful email marketing campaigns and strategies
Demonstrated expertise in advanced email platforms; HubSpot and Acoustic strongly preferred
Proven experience in segmentation, A/B testing methodologies, personalization, and automation workflows
Strong analytical skills with experience tracking and reporting on funnel metrics
Ability to work independently while collaborating with cross-functional stakeholders
Excellent written communication, writing, and interpersonal skills
Strong organizational and project management skills
Proficiency with marketing automation technology and working knowledge of HTML
Bachelor's degree in Marketing, Communications, or a related field
Preferred
Familiarity with SEO/SEM and Google Analytics a plus
Experience in the insurance or financial services industry preferred
Company
Westfield Specialty Insurance
Westfield Specialty is a prominent specialty insurance carrier, leveraging the financial strength of Westfield, a leading U.S.-based property and casualty insurance company and the well-established Lloyd’s of London Syndicate 1200.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brad Kass
Chief Operations Officer
Manoj Jain
Chief Information Officer
Company data provided by crunchbase