Skew Talent · 1 day ago
Marketing Manager - DTC & Brand Growth
New York, NY
Full-time
Onsite
Mid Level
3+ years expSkew Talent is a fast-growing direct-to-consumer athletic brand based in New York City, and they are seeking a Marketing Manager to help lead its next phase of growth. This role involves owning lifecycle marketing, managing campaigns across various channels, and collaborating with the leadership team to refine marketing initiatives.
Staffing & Recruiting
Hiring Manager
Kathleen Walsh
Responsibilities
Own lifecycle marketing across email, SMS, and CRM, driving customer engagement and repeat purchases
Write and build briefs, campaign copy, and creative direction for lifecycle content — from product drops to storytelling sequences
Partner with design and engineering to manage and optimize the Shopify site, ensuring seamless product launches, site updates, and ongoing CRO improvements
Coordinate content production: planning shoots, creating shot lists, managing timelines, and ensuring brand consistency across channels
Support social and community initiatives that bring the brand’s voice and values to life
Analyze campaign performance and customer data, surface insights, and run creative and landing page tests to continuously improve conversion and retention
Collaborate directly with the founder, advisors, and cross-functional partners to help shape both near-term execution and long-term strategy
Qualification
Required
3–5 years of experience in ecommerce or lifecycle marketing, ideally for a DTC brand
Proficient in Klaviyo (or a comparable email/SMS platform) and comfortable managing CRM strategy and execution
Strong writer with a sharp eye for brand voice, detail, and storytelling
Familiar with Shopify: comfortable creating new pages, managing launches, and reading analytics
Taste-driven and creatively curious: you have a sharp design eye and high bar for visual storytelling that aligns with a premium brand aesthetic
You thrive in a fast-moving startup environment and have a bias for action — you move quickly through small tasks to make space for the big, meaningful projects that drive the business forward
Exceptionally organized: you love building systems and keeping moving parts on track
You're excited by scrappy, all-hands-on-deck teams and take pride in doing work that matters
Preferred
While not a must-have, ideally you have a personal connection to the world of athletics, wellness, or sports
Company
Skew Talent
Honest, straightforward recruiting & talent strategy.
0-1 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase