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HOPE Atlanta · 1 day ago

Director of Marketing and Communications

Atlanta, GA

Full-time

Hybrid

Director/Executive

$90K/yr - $100K/yr

7+ years exp

Hope Atlanta is celebrating 125 years of service and is seeking a strategic and experienced Director of Marketing and Communications to guide their brand into the future. This role involves developing and executing an integrated communications strategy to enhance digital presence and community visibility while supporting organizational and fundraising goals.

AssociationNon ProfitSocial

Hiring Manager

Kellie Glenn

Responsibilities

Provides strategic counsel to the CEO and senior leadership team as a trusted communications professional with sound judgment and the ability to earn trust

Values Hope Atlanta’s mission and culture and takes a vested interest in positioning the organization well with both internal and external stakeholders

Ensures consistent messaging across all communication channels, including supporting fundraising campaigns

Develops and implements comprehensive communications strategies, campaigns, and materials to influence key target audiences (board of directors, advisory council, donors, policymakers, community partners, media, etc.)

Collaborates with the fundraising team to create marketing materials that support donor engagement, fundraising campaigns, and special events

Oversees a comprehensive strategy for social media marketing, to include Instagram, Facebook, LinkedIn, YouTube, and more

Leads email marketing efforts through platforms such as MailChimp, developing and managing campaigns, newsletters, and donor communications

Creates quarterly field reports and annual reports to convey the organization's performance, impact, and engagement

Oversees the creation of press releases, media pitches, and other communications materials

Secures media coverage through proactive pitching and relationship building

Builds relationships with key local and national press contacts, handling inquiries

Monitors and analyzes media coverage, providing insights and recommendations to enhance strategies

Creates and manages a communications and content calendar, with the ability to plan effectively to meet deadlines

Manages and grows Hope Atlanta’s digital and social media presence, including the Hope Atlanta website, LinkedIn, Instagram, Facebook, etc., ensuring fresh content through calendars and creative assets

Leads website management, including regular updates, improvements, and engagement metrics

Collects and curates client testimonials to share through blogs, emails and video

Finds, tracks, and manages public-sector award applications and other platforms to enhance visibility and reputation

Tracks and reports on the success of public relations and marketing campaigns using metrics and analytics

Proactively stays informed and updated on local, state, and national trends and best practices around homelessness, housing affordability, equity, and other intersectional issues to ensure innovative and effective PR strategies

Oversees executive team events, speaking engagements, planning, and logistics

Manages a third-party vendor or staff person to assist with either communications or design work, and printers, photographers, ensuring strategic and cost-effective use of services

Qualification

Nonprofit marketing experienceDigital marketing strategySocial media managementMailChimp proficiencyDesign software proficiencyFinancial management knowledgeWritten skillsStrategic thinkingOrganizational skillsCollaboration skills

Required

Bachelor's degree required, advanced degree a plus

Minimum of 7-10 years' experience overseeing marketing efforts

In-depth knowledge of application processes, budgeting principles, and financial management

Proficiency in MailChimp/SalesForce, Photoshop/Canva, or other design software

Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)

Demonstrated ability to understand and articulate organizational values/goals and programs and work collaboratively with staff and external partners/donors

Ability to work collaboratively with staff and external partners

Excellent written and persuasion skills

Demonstrated ability to achieve and grow aggressive goals

Demonstrated ability to think strategically and take initiative

Strong organizational, critical thinking, and problem-solving skills. Experienced at managing multiple tasks simultaneously, establishing priorities, working calmly under pressure, and managing competing deadlines and shifting priorities

Thrives in a fast-paced environment