Sightline Media Group · 5 hours ago
Social Media Manager
Washington, DC
Full-time
Onsite
Mid Level
$80K/yr - $100K/yr
3+ years expSightline Media Group is a leading publisher in defense, government, and technology news, seeking a creative and strategic Social Media Manager. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both Sightline Media Group and Sunset Publishing.
Media Production
Responsibilities
Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group’s and Sunset Publishing’s distinct editorial and business objectives
Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels
Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts
Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed
Source, produce, edit, and distribute compelling, platform-specific content—including text, images, short-form video, audiograms, and infographics—that translates complex topics (defense, technology, business) into accessible and engaging formats
Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives
Partner with Sightline’s sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks
Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning
Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community
Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation
Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach
Qualification
Required
Bachelor's degree in Communications, Marketing, Journalism, or a related field
3–5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment
Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms
Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences
Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics)
Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats
Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously
Preferred
Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred
Company
Sightline Media Group
Sightline Media Group is the leading news organization covering military, defense, public sector, federal technology, C4ISR and cyber defense.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase