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SC Johnson · 1 month ago

Associate Manager, Customer Marketing - Omni Strategist

USA - WI - Racine

Full-time

Hybrid

Mid, Senior Level

$109K/yr - $143K/yr

5+ years exp

SC Johnson is a fifth-generation family company that has been leading with purpose for over 130 years. The Associate Manager, Customer Marketing - Omni Strategist role is pivotal in delivering the Omni-commerce strategy and driving an informed understanding of conversion through shopper-centric thinking, while collaborating with various teams to enhance brand presence and optimize marketing initiatives.

Consumer Goods

No H1B

Responsibilities

Enable Omni-Commerce Strategy & Development

Under direction from Director(s), Home Cleaning Omni Marketing and Manager, Omni Marketing Strategy enable the Omni-commerce strategy the Home Cleaning category, developing and implementing comprehensive strategies that align with overall brand and business objectives, including promotional, pricing, and shopper marketing strategies

Drive an informed understanding of conversion with shopper-centric thinking for the Home Cleaning category, focusing on the developing category trip mission strategies and out-of-aisle impulse initiatives

Enhance brand narratives, elevating them to category leadership, moving to a Home Cleaning category narrative approach

Provide strategic consultation on new product development (NPD) pricing for brand and innovation initiatives

Develop and implement comprehensive strategies for national display and creative execution

Develop and implement national promotion strategy, enhancing effectiveness and efficiency YoY

Utilize data and analytics to optimize conversion and identify key trends across the omni-channel landscape, contributing to financial optimization (FOCO) efforts

Track and analyze the performance of all marketing initiatives, providing strategic insights and recommendations for continuous improvement, including FOCO-related reporting

Leverage data to inform strategic decisions, ensuring optimal ROI and effectiveness of marketing investments

Monitor market trends, competitor activities, and consumer/shopper behavior to identify strategic opportunities and threats within the omni-channel environment

Develop competitive strategies to differentiate our products and brands, focusing on long-term growth and market leadership

Qualification

Omni-commerce strategyData analyticsRetail marketing principlesStrategic consultationDigital Commerce strategyInfluencing stakeholdersMarket intelligenceCollaboration

Required

Bachelor's degree with 5+ years of progressive experience in marketing or 3+ years of relevant experience with an advance degree

Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment