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WPP Media · 2 days ago

Manager, Content Strategist

New York, United States

Full-time

Hybrid

Mid Level

$60K/yr - $140K/yr

3+ years exp

WPP is the creative transformation company that uses the power of creativity to build better futures. The Manager, Content Strategist role involves transforming raw assets into insight-driven media inputs and collaborating closely with Unilever's Media & Commerce teams to enhance creative quality and operational efficiency.

Marketing & Advertising

Responsibilities

Deploy and adapt assets for BSAY (Brand say) and OSAY (Other say) campaigns across social and programmatic channels, directly supporting the client's Skin Cleansing portfolio and integrating seamlessly with their marketing calendars

Remix and optimize creative assets for platform-specific requirements while diligently maintaining brand integrity as defined by the client

Work with WPP's modular content toolkits to enable efficient versioning and personalization for client campaigns

Ensure toolkit components are correctly applied and adapted for different formats and placements, aligning with client specifications

Utilize tools such as Photoshop, Pencil Pro, and other WPP-approved digital content creation platforms to edit, adapt, and optimize assets

Maintain high creative quality standards, and leverage WPP's creative pretesting tools, while ensuring speed and scalability to meet client demands

Act as a primary liaison, coordinating directly with client brand teams, WPP creative agencies, and media partners to ensure timely delivery of adapted assets

Facilitate clear communication and alignment between WPP internal teams and client stakeholders

Support trafficking and asset grid management for SCL category campaigns, ensuring all activities adhere strictly to WPP's established processes and policies for content production and delivery

Regularly work on-site at the client's Hoboken office to foster deep collaboration and integrate into their daily operations, while following all WPP HR and operational policies

Identify opportunities to improve deployment processes and leverage WPP's AI tools for automation within the client's workflow

Participate in pilots and testing of new content adaptation technologies, aligning innovations with both WPP's strategic goals and the client's evolving needs

Qualification

Digital content deploymentPhotoshop proficiencyModular toolkit managementCreative adaptationStakeholder managementOrganizational skillsCommunication skillsInterpersonal skillsAdaptabilityTeam collaboration

Required

BA/BS in Marketing, Digital Media, Design, or related field required

3–5+ years of experience in digital content deployment, creative adaptation, or production, preferably in an agency or embedded client environment

Proficiency in Photoshop, Pencil Pro, and other industry-standard digital content creation tools

Strong understanding of social and programmatic content requirements across various platforms

Experience working with modular toolkits and versioning strategies for large-scale campaigns

Detail-oriented with excellent organizational, communication, and interpersonal skills

Proven ability to thrive in an embedded client-facing role, demonstrating strong stakeholder management, adaptability, and the capacity to build trust

Understanding of navigating and adhering to WPP internal processes and policies while working diligently within a client's dynamic operational environment

Ability to work independently while being a collaborative team player within both WPP and client structures