FordDirect · 1 day ago
Product Marketing Lead (Contractor)
Dearborn, MI
Contract
Hybrid
Senior Level
5+ years expFordDirect is seeking a Product Marketing Lead (Contractor) who will be responsible for developing and executing product marketing and communications plans. This role involves creating Dealer-facing content and managing marketing initiatives to enhance product understanding and motivate action.
AdvertisingAutomotiveMarketing Automation
Responsibilities
Develop go-to market strategy, communication plans and timelines for product launches, sunsets, enhancements, events, and nurturing initiatives
Create marketing content for both educational and sales initiatives for Dealer-facing emails, landing pages, one-pagers, brochures, social posts, price change documents, dealer events, webinars, FAQs, and more, as needed
Oversee the QA and deployment of all Dealer-facing emails via Marketing Cloud including creating and performing QA on data extensions and working with the technology team to resolve issues as they arise
Manage agency resources for assigned marketing initiatives ensuring timely completion of high-quality deliverables
Manage and update the Marketing Calendar and notify the field team of the content, timeline, and goal of marketing campaigns prior to deployment
Work with the events team to plan, execute and support FordDirect Dealer meetings
Schedule, facilitate, and host webinars for product teams and suppliers using internal webinar system
Train internal team members and suppliers on webinar system usage to provide backup for the marketing team as needed
Compile and report post email/campaigns and webinar engagement metrics to internal teams and external agencies
Qualification
Required
Developing strategy, communications, and key messaging for B2B product marketing (5+ years)
Working as a project manager, SME, and content developer for marketing/communications projects across all levels of the organization (5+ years)
Current email automation technology including development and deployment (3+ years)
Cloud applications and online conferencing software
B2B Product Marketing background with strong writing and editing skills
Ability to confidently work with higher levels across the organization
Technical expertise in Salesforce Marketing Cloud email development and deployment
Online conferencing software, preferably Go-To-Webinar
Proactively problem-solve and multitask while maintaining composure and attention to detail
Follow-through mindset to uphold a ‘close the loop' culture
A positive approach to serving customers and providing exceptional customer service
Ability to demonstrate good judgment, high ethics and project a professional image
Ability to work independently and as a collaborative team member with a positive ‘can do' attitude
The drive to identify and seize opportunities for continuous improvement as business needs change
Proficient in Microsoft Office skills (Word, Excel, and PowerPoint)
Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment
Exceptional interpersonal and business communication skills (written, verbal, listening)
Bachelor's degree in Marketing or equivalent combination of education and work experience
Preferred
Innovation project-focused responsibilities in B2B product marketing
MBA or Master's degree
Company
FordDirect
FordDirect provides digital marketing and advertising solutions to Ford and Lincoln dealers, giving them the platform to drive more sales.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Gingell
Chief Operating Officer
Beth Hill
General Counsel & Chief Compliance Officer I Board Secretary I Privacy Leader
Recent News
PR Newswire
2025-11-10
Business Wire
2025-08-13
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