Fannie Mae · 2 weeks ago
Marketing Lead Associate for Brand Strategy
Reston, VA
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $142K/yr
4+ years expFannie Mae is foundational to housing finance and is seeking a Marketing Lead Associate for Brand Strategy to help lead their Enterprise Brand Strategy function. This role involves defining brand elements, executing marketing initiatives to support recruitment, and collaborating with cross-functional teams to enhance brand visibility and engagement.
Financial Services
Responsibilities
Define brand elements including brand architecture, positioning, identity, naming and messaging to ensure consistency across all channels
Plan and execute brand activation campaigns and initiatives to enhance brand visibility and engagement
Bring marketing experience and ideas to target and connect top talent with rewarding careers at Fannie Mae through integrated marketing
Collaborate with Talent Acquisition to craft compelling stories and campaigns that showcase Fannie Mae’s culture and employee value proposition (EVP), attracting candidates and building a strong talent pipeline
Mine research to identify trends, competitive insights, and customer behaviors that inform brand positioning and differentiation
Research and identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the organization's marketing plan and philosophy
Clearly present information to both internal and external audiences, including senior leadership, verbally or in writing in a way that is engaging and easy to understand
Work closely with cross-functional teams, including segment marketing, product/business owners, and HR partners to integrate brand strategies into business initiatives and gain alignment on marketing efforts
Qualification
Required
4 years' experience in a marketing strategy and execution role
Prior experience leading brand development and/or related initiatives
Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning
Experience in digital marketing, social media strategy, and content marketing
Strong analytical skills and ability to interpret data, consumer insights, and market research findings
Exceptional communication, presentation, and interpersonal abilities, with a proven capacity to influence and collaborate across teams
Ability to engage senior leadership with assurance and professionalism, builds strong, collaborative relationships and ensures alignment on strategic priorities
Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment
Bachelor's Level Degree (Required)
Preferred
Bachelor's degree or equivalent
7+ years of relevant experience
Experience in employer brand or talent acquisition marketing efforts
Brand governance expertise, including performance measurement and development of brand guidelines
Proven ability to lead through change, adapt to shifting priorities, and motivate teams
Benefits
Health
Life
Voluntary Lifestyle
Other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being
Company
Fannie Mae
Fannie Mae creates opportunities for people to buy, refinance, or rent a home.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Franklin Raines
Retired Chairman and CEO
Priscilla Almodovar
Chief Executive Officer
Recent News
2025-10-07
2025-10-07
WSJ.com: Markets
2025-10-07
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