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Givebacks · 2 days ago

Market Development Associate

United States

Full-time

Remote

Entry Level

1+ years exp

Givebacks is a mission-driven software company focused on improving K–12 school communities through innovative payment and fundraising tools. They are seeking a Market Development Associate to support district-level revenue growth by conducting research, executing outreach strategies, and generating demand through targeted campaigns.

E-Commerce PlatformsEdTechEducationFinTechFunding PlatformInternetLoyalty ProgramsPaymentsSaaSSoftware

Responsibilities

Conduct deep research into state-specific K–12 policies, procedures, and operational nuances related to fundraisers, boosters, and school districts

Build, document, and maintain comprehensive state-by-state sales strategies within HubSpot

Prioritize and sequence state outreach based on opportunity size, readiness, and ease of entry

Partner with Marketing to align messaging and campaigns with state-level insights

Research district and school-level decision-makers and accurately import contact data into HubSpot

Add a minimum of 1,700 new school buildings into the pipeline by driving qualified discovery meetings

Execute outbound email and call sequences with consistency, urgency, and attention to detail

Create, document, and share effective outreach sequences and best practices with the broader sales team

Meet or exceed monthly and quarterly targets for booked and attended discovery meetings

Maintain weekly activity benchmarks across calls, emails, and sequence completion

Ensure best-in-class CRM hygiene, including accurate activity tracking, pipeline stages, and contact data

Drive pre- and post-conference execution, including list uploads, lead sheets, and AE briefings

Provide Account Executives with relevant prospect intelligence, including state-specific context and lead status

Execute timely, strategic post-event follow-up and integrate learnings into ongoing campaigns

Qualification

Sales developmentMarket developmentCRM experienceResearch skillsOrganizational skillsTime-management skillsPersistenceCommunication skillsProblem-solving skillsAdaptability