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NeuroPace · 2 days ago

Digital Marketing Manager

Mountain View, CA

Full-time

Hybrid

Mid Level

$92K/yr - $133K/yr

3+ years exp

NeuroPace is a commercial-stage medical device company focused on transforming the lives of people suffering from epilepsy. They are seeking a Digital Marketing Manager responsible for developing and executing digital media marketing strategies, including website content, online marketing programs, and social media campaigns.

Health CareManufacturingMedical DeviceNeuroscience

Responsibilities

Develop, drive and support the creation and implementation of digital campaigns through traditional website development, SEO, SEM, social media and other emerging or relevant digital channels

Write copy/proofread copy for websites, communication channels and other digital media with a focus on consistent messaging, compliance with FDA labeling guidelines

Update web pages with specific marketing messaging. Generate innovative ideas to increase web traffic

Champion and amplify NeuroPace across our social media channels

Develop and execute our social media campaigns and use social listening tools to maximize engagement and recommendations based on data

Create and manage weekly/monthly content editorial calendars

Keep our social media relevant and interesting with stories of interest from across the company or industry on our social channels

Keep ahead of and communicate industry-specific social media trends

Manage digital marketing projects with vendors

Track key performance metrics and report on them monthly met (CR, CTR, CPA, value)

Optimize campaigns and funnels to maximize efficiency and performance indicators

Create and implement media buying strategies that create product awareness as well as drive qualified consumers. Experience in programmatic advertising

Develop monthly media plans allocating budget to scalable channels of acquisition and revenue

Work closely with our digital agency to implement optimization plans at bidding, keyword, placement, publisher, device, geographic, demographic, and other levels

Cross-functional collaboration with Patient & HCP Marketing as well as Sales