Rockland Trust · 1 day ago
Chief Marketing Officer
Hanover, MA, United States
Full-time
Onsite
Director/Executive
$300K/yr - $350K/yr
7+ years expRockland Trust is seeking a forward-thinking, strategic Chief Marketing Officer (CMO) to lead the evolution of our brand, drive customer engagement, and accelerate growth in an increasingly digital and customer-centric environment. The CMO will shape and execute a bold marketing vision aligned with the bank’s long-term strategy, overseeing brand, marketing, customer experience, and product positioning.
Payments
Responsibilities
Lead a unified brand strategy that drives awareness, trust, and loyalty across all touchpoints—digital, physical, mobile, voice, and emerging platforms
Position Rockland Trust as a purpose-driven and innovative financial brand through a balance of performance marketing and long-term brand building
Ensure brand messaging reflects the bank’s community impact, and customer-first philosophy
Champion a digital-first approach to marketing, integrating traditional and digital channels into a seamless omnichannel customer journey
Lead the strategy for content, paid media, SEO/SEM, social, and emerging platforms, while ensuring consistent, on-brand experiences
Leverage voice, mobile apps, and digital banking innovations to personalize engagement and streamline experiences
Develop advanced, insight-led marketing strategies using customer data, predictive analytics, and AI tools to deliver highly targeted campaigns
Lead the continued evolution of our marketing technology stack—CRM, CDP, automation platforms—ensuring seamless integration with sales and service tools
Build a closed-loop system to track customer behavior and conversion from lead through lifetime value
Own and lead strategy for management and evolution of enterprise Salesforce instance
Pilot and scale use of generative AI and machine learning for personalization, content generation, and campaign optimization
Foster a culture of experimentation—testing new channels, messaging, and tools rapidly with clear performance metrics and agile methodologies
Collaborate with the Executive Leadership Team (ELT) to identify target segments, understand customer needs, and market differentiated products and value propositions
Conduct ongoing market and competitive analysis to identify growth opportunities and proactively adapt offerings
Manage product performance and go-to-market plans in partnership with business line leaders
Ensure all marketing initiatives adhere to evolving privacy standards (e.g., GDPR, CCPA/CPRA) and internal data governance policies
Lead ethical marketing practices that build customer trust and protect brand integrity
Build and lead a high-performing, future-ready marketing organization focused on agility, creativity, and measurable impact
Develop a culture of innovation and continuous learning by upskilling staff in AI tools, data literacy, digital marketing, and analytics
Align team goals with enterprise KPIs and ensure clear accountability for performance and ROI
Partner with Sales, Product, IT, and Customer Experience teams to deliver cohesive, full-funnel marketing strategies
Drive alignment between brand storytelling, product innovation, and customer needs for scalable and repeatable growth
Qualification
Required
7+ to 10 years of progressive leadership experience in marketing, preferably within financial services or similarly regulated industries
Proven success in leading digital transformation, omnichannel marketing, and data-driven strategy in both B2B and B2C environments
Expertise with AI tools, CRM systems, marketing automation, and performance analytics
Strong business acumen and a track record of delivering measurable ROI
Outstanding leadership and interpersonal skills with the ability to inspire and align cross-functional teams
Demonstrated experience with ethical marketing practices and data privacy compliance
Bachelor's degree required
Preferred
MBA or advanced degree preferred
Benefits
Health Insurance
Dental Insurance
A 401K and DC Plan for your retirement
LTD & Life Insurance
Vacation Time
Day Care Reimbursement
Tuition Assistance for graduate and undergraduate programs
An Award Winning Wellness program
Company
Rockland Trust
Rockland Trust is a small community bank that is FDIC insured and has over 80 locations.
1001-5000 employees
H1B Sponsorship
Rockland Trust has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (6)
2023 (1)
2022 (3)
2021 (2)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown1986-05-23IPO
Leadership Team
Jeffrey Tengel
Chief Executive Officer
Edward Jankowski
Chief Technology and Operations Officer
Recent News
2025-11-07
2025-10-28
Morningstar.com
2025-09-19
Company data provided by crunchbase