KeyBank · 2 months ago
Digital Marketing Consultant
Brooklyn, OH
Full-time
Hybrid
Mid Level
$61K/yr - $94K/yr
3+ years expKeyBank is seeking a Digital Marketing Consultant to join their Enterprise Brand Marketing Strategy and Planning team. The role involves developing, executing, optimizing, and reporting on digital advertising campaigns while collaborating with various stakeholders.
Banking
No H1B
Responsibilities
Ability to take direction from a campaign brief and build the digital campaigns, traffic creative assets, and monitor performance based on defined KPIs
Manage digital media campaigns by applying data-based reasoning to campaign optimizations, document changes, and anticipated outcomes, and applying learning to future recommendations
Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions and actionable business insights
Effectively communicate within Key internal teams. Ability to understand their audience when preparing and presenting data/findings in an organized, clear, and concise manner
Build and sustain excellent working relationships with colleagues, clients and partner organizations that will enable the timely, accurate and efficient execution of assigned digital campaigns
Maintain understanding of industry trends and opportunities and the ability to communicate implications to KeyBank
Qualification
Required
Bachelor's Degree in advertising, marketing, communications or related field
3-5 years minimum professional experience in digital media
Detail-oriented; ability to organize and prioritize workload
Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment
Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
Background in ad trafficking, reporting, and bid management systems
Experience using Adobe Advertising Cloud or similar DSP partner preferred for programmatic digital
Experience with ad trafficking, reporting, and bid management systems such as Google Campaign Manager, Adobe Advertising Cloud, and Google Analytics
In-depth knowledge of social platforms (e.g., Meta, LinkedIn) and tools like Sprinklr
Experience with tools like Sprinklr, Hootsuite, Sprout Social, and HubSpot
Able to work independently on complex tasks with minimal supervision, while providing timely updates
Company
KeyBank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Gorman
Chairman, Chief Executive Officer, and President, KeyCorp
Holly Santoro
Executive Administrator to the Chairman & CEO
Recent News
2023-08-28
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