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Cox Enterprises · 1 day ago

Brand Marketing Analyst II

Atlanta GA

Full-time

Hybrid

Entry, Mid Level

$74K/yr - $111K/yr

2+ years exp

Cox Automotive is seeking a Brand Marketing Analyst II to join our marketing team. This role involves creating and maintaining brand-level thought leadership content for a portfolio of market-leading software brands in the automotive industry, while collaborating on strategy and reporting.

AdvertisingBroadcastingDigital MediaTelecommunications

Growth Opportunities

No H1B

U.S. Citizen Only

Responsibilities

Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc

Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice

Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication

Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools

Work with internal research team to initiate studies and translate findings into client-facing educational content

Brainstorm topics for brand awareness and educational content opportunities

Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos

Manage project timelines and communicate with stakeholders to ensure timely project completion

Translate key product information into succinct, persuasive copy

Partner with Product Marketing partners to ensure effective, up to date product info

Review content and creative to ensure compliance with brand voice, strategy and guidelines

Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages

Project manage marketing team members and agency partners as needed

Qualification

Brand marketingContent creationAI tools familiarityMicrosoft OfficeProofreadingProject managementCommunication skillsOrganizational skills

Required

Bachelor's degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience or 6 years' experience in a related field

Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content

Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading

Excellent communication (written and verbal) and interpersonal skills

Above average command of language, grammar, and writing skills

Marketing or public relations agency experience

Experience interfacing with creative design partners to develop marketing assets

Detail-oriented and effective organizational skills

Ability to work in a high performance, fast‐paced team environment

Demonstrated commitment to hustle and work quality

Proficient in Microsoft Office applications

Preferred

Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)

Benefits

A competitive salary and top-notch bonus/incentive plans.

Exceptional work-life balance, flexible time-off policies and accommodating work schedules.

Comprehensive healthcare, with multiple options for individuals and families.

Generous 401(k) retirement plans with company match.

Professional development and continuing education opportunities.

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

Extra perks like pet insurance, employee discounts and much more.

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.

Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.