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United Airlines · 1 day ago

Manager - SFMC Strategy and Planning (Hybrid)

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

4+ years exp

United Airlines is a leading airline committed to providing exceptional experiences for its customers. They are seeking a strategic and organized leader to manage Salesforce Marketing Cloud initiatives, oversee execution, and drive marketing strategy while ensuring alignment with business goals.

HospitalityIn-Flight EntertainmentService IndustryTransportationTravel

No H1B

Responsibilities

Manage SFMC Roadmap: Oversee the SFMC roadmap by gathering and writing requirements, prioritizing enhancements based on business value and feasibility, and ensuring strategic alignment with other stakeholders including DT, Channels, and Marketing Strategy

Oversee SFMC Execution: Partner with DT to oversee the development and execution of SFMC enhancements, ensuring solutions meet business requirements, are delivered on time, and adhere to quality standards, while maintaining clear and consistent communication with stakeholders on progress, risks, and outcomes

Lead SFMC Strategy: Define and drive the long-term vision and strategy for Salesforce Marketing Cloud, ensuring alignment with organizational objectives, enhancing user engagement, enabling scalable, data-driven marketing programs, and addressing gaps in current capabilities and processes

Coordinate PI Planning: Manage PI Planning for SFMC and other key areas such as content, gamification, and personalization, coordinating across teams to align on objectives, priorities, and interdependencies and ensure clear organizational focus

Drive Executive Communications: Prepare and share executive-level updates and progress reports with senior leadership, actively communicating and discussing the status, impact, and strategic importance of our initiatives