Electronic Arts (EA) · 1 day ago
Senior Director of Product Management (Apex Legends)
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$219K/yr - $331K/yr
10+ years expElectronic Arts is a leading company in the entertainment industry, creating immersive experiences for players worldwide. They are seeking a Senior Director of Product Management for Apex Legends to drive player satisfaction and monetization strategies for the franchise. This role involves leading a cross-functional team to develop impactful monetization systems and ensuring player-first approaches in content and gameplay.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Monetization strategy: Develop the long term roadmap driving innovation and impactful ROI for a global player base with a “player first” mindset
Gameplay-Driven Monetization: Develop monetization systems that center on substantial player value and satisfaction that augments the player experience
Fairness and Transparency: Uphold a strong commitment to player fairness by avoiding pay-to-win mechanics and ensuring monetized content does not block or unbalance core progression
Content Appeal: Ensure content presentation and desirability meets players expectations along with pricing structures and packages that feel generous, optional, and respectful of different player types—from casual to hardcore
Progression Integration: Tie monetization to optional enhancements in character development, replayable content, or alternate gameplay paths, without compromising accessibility for non-paying players
Partnership collaborations: Leveraging player insights to identify IP partnerships, and being the conduit with the team and managing external relationships that shape exciting monetization and player engagement experiences
Data-Informed Design: Use data to evaluate how monetized features affect engagement, retention, and sentiment—refining approaches with a focus on long-term player trust
Market Analysis: Leverage market analysis by providing experience-based leadership on player trends, monetization patterns, and growth opportunities; advise cross-functional teams on potential business model innovations to help shape Apex Legends’ strategic direction and growth opportunities
Champion Player-First Thinking: Leverage community feedback, data insights, and business goals to influence game prioritization, deliver impactful live events and elevate the player experience
Build and Mentor Teams: Guide a high-performing Product Mgmt organization. Develop team members, establish clear KPIs and standards, and foster a sustainable, inclusive culture that supports growth and career development
Inspire and Align Teams: Set ambitious goals and clearly communicate team values. Cultivate a collaborative mindset and empower teams to explore bold ideas and deliver sound and strategic insights and plans that impact ROI with a “player first” mindset
Qualification
Required
Extensive Product Management Leadership Experience: 10+ years in senior PM or franchise leadership roles, with a proven track record in live service operations. Must include extensive experience with live service/F2P titles with 5+ years in leading the product management discipline
Live Service Expertise: Strong understanding of game economies, monetization strategies and live service operations
Proven track record: PC/Console live experience, with a key leadership role with demonstrable impact and success with past titles, relevant mobile experience may be considered
Collaborative Leadership: Proven success navigating complex stakeholder networks—publishing, QA, usability, outsourcing, and platform partners—to drive global execution
Strategic Communication: Exceptional planning and communication skills. Able to foster trust, drive alignment, and influence outcomes across all levels
Global Mindset: Experience growing global products and expanding reach through scalable production strategies tailored to international markets
Player-First Mentality: Passion for high-quality games and player-centric experiences that balances engagement with opt in monetization experiences
Genre Fluency: Deep knowledge of the live service FPS space, including player expectations, market dynamics, and competitive benchmarks
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Vacation (3 weeks per year to start)
10 days per year of sick time
Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Retirement plan to regular full-time employees
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Marija Radulovic-Nastic
Chief Technology Officer (CTO)
Laura Miele
COO & EVP of marketing, commercial
Recent News
2026-01-08
2026-01-08
2026-01-08
Company data provided by crunchbase