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Chubb · 3 days ago

SVP National Marketing Manager

Johnston, IA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Chubb is a world leader in insurance, providing a diverse range of insurance products and services. The SVP National Marketing Manager will develop and execute marketing plans to drive growth and brand recognition while collaborating with executive leadership to align marketing initiatives with company goals.

Commercial InsuranceFinancial ServicesHealth InsuranceInsuranceMortgageRisk Management

Responsibilities

Develops and executes marketing plans and programs, both short and long range, to ensure the profitable growth and expansion of the company’s products and services

Works collaboratively with Executive and Division Management to establish and execute agent compensation plans for all product lines

Plans and oversees the company’s advertising and promotion purchases and activities. Works with suppliers to produce advertising materials. Coordinates division office advertising and purchases

Assists Division Managers in training division-marketing personnel in marketing techniques

Works with IT, Divisions and Marketplace to evaluate and enhance overall company technology platform and tools

Provide strategic leadership and vision for all national marketing initiatives, ensuring alignment with the company’s long-term goals and objectives

Serve as a key member of the executive leadership team, actively participating in enterprise-wide strategic planning and decision-making

Lead the development and execution of integrated marketing strategies that drive business growth, brand recognition, and market share across all product lines

Oversee the creation and management of national marketing budgets, ensuring optimal allocation of resources and return on investment

Direct and mentor a team of marketing leaders, fostering a high-performance culture and succession planning for critical roles

Establish and maintain relationships with key industry stakeholders, including national agricultural associations, government agencies, and influential partners

Represent the company at major industry events, conferences, and forums, serving as a thought leader and spokesperson on agricultural marketing and insurance topics

Drive innovation in marketing practices, leveraging data analytics, digital platforms, and emerging technologies to enhance customer engagement and competitive advantage

Collaborate with Product, Underwriting, Claims, and IT leadership to ensure marketing strategies support product development, customer experience, and operational excellence

Lead crisis communication planning and execution for marketing matters

Ensure compliance with all regulatory requirements and ethical standards in marketing practices

Advise the EVP, COO, and other senior executives on market trends, risks, and opportunities impacting the agriculture sector

Evaluates effectiveness of marketing and advertising programs to ensure the timely adjustment of marketing strategy to meet changing market and competitive conditions. Monitors marketing expenses to keep costs within approved budget

Establishes and maintains communication with agribusiness groups and organizations at the national level to promote the value of crop insurance and RHLLC’s role as the premier provider of crop insurance

Fields and directs responses to media-related inquiries

Interacts with Congress, USDA, and RMA to emphasize public policy centered on crop insurance and risk management

Assists with all other duties as assigned

Qualification

Strategic planningMarketing leadershipBudget managementAgricultural industry knowledgeChange managementExecutive communicationMarketing methodologiesRelationship buildingMultitaskingTeam collaborationConfidentialityPositive communication

Required

Baccalaureate Degree required with 6-8 years of crop sales, marketing, or service related experience

10+ years of progressive leadership experience in crop sales, marketing, or service-related roles, with at least 3 years in a senior/executive management capacity

Demonstrated success in leading marketing organizations within the agriculture or insurance sector

Expertise in strategic planning, change management, and organizational leadership

Advanced understanding of national and global agricultural trends, regulatory environments, and market forces

Superior executive communication and presentation skills

Proven ability to build and sustain high-level external relationships and partnerships

Experience managing large budgets and complex projects across multiple business units

Knowledge of marketing methodologies and techniques

Knowledge of the agricultural industry

Ability to positively direct the work of others, including the ability to make and communicate assignments, resolve issues affecting employees or agents

Ability to use insurance industry and company terminology

Ability to effectively communicate and maintain positive business relationships with company personnel, outside resources, and customers

Ability to remain calm and professional

Ability to be organized and multitask

Ability to maintain confidentiality

Ability to work well with people in a team environment

Ability to work from oral or written communication

Ability to work flexible hours as required

Ability to work independently with minimal supervision

Ability to assist in other work related areas as required