Utah SHRM · 6 days ago
Senior Analyst, Digital Analytics & Insights
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expSHRM is a member-driven catalyst for creating better workplaces. The Senior Analyst, Digital Analytics & Insights is responsible for transforming digital engagement data into actionable insights and executing the digital analytics roadmap.
Non-profit Organization Management
Responsibilities
Drive actionable insights and recommendations. Analyze digital engagement, conversion, and e-commerce performance to identify trends, opportunities, and
Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs
Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability
Lead recurring and executive-facing reporting that highlights key insights, business impact, and recommended actions—not just metrics. Provide
Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action
Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution
Qualification
Required
Bachelor's degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience
5+ years of experience in a digital analytics, business intelligence, or related field
Advanced experience with digital tagging and tracking, including web pages, product features, e-commerce checkout flows, cross-domain tracking, calls-to-action
Excellent verbal and written communication skills, including experience presenting insights to non-technical and executive audiences
Strong collaborator with the ability to work effectively across teams
Preferred
2+ years of experience working within Adobe's MarTech stack, specifically Adobe Analytics and/or Customer Journey Analytics
Familiarity with analytics tools and methodologies
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase