IMG · 1 day ago
German Community Manager & Videographer - NHL (Detroit)
Detroit, MI
Contract
Onsite
Mid Level
3+ years expIMG is seeking a German Community Manager & Videographer for the NHL Germany channels for the 2025/26 season. This role involves managing social media content and capturing video at NHL games to enhance engagement and grow the fanbase.
News
Responsibilities
Support, ideate, create, and lead on the ongoing social media publishing for the client's Instagram, Facebook, X, and WhatsApp accounts
Manage the day-to-day social output across all accounts, working together to provide social copy, with the existing NHL DE team
Ensure all social tasks and requests are completed professionally, on time and to a high-quality standard
Delivery of social media output which enhances the league’s position of being market-leading in terms of a digital sports experience
New fan growth, engagement and video views for @NHLDE on Instagram, @NHLDE on X, @NHL on Facebook (geo-fenced) and @NHLDeutschland on WhatsApp
Continue to build the NHL’s reputation in Switzerland and the surrounding areas as a League who embraces this community, leads with creativity and innovation, and is welcoming to all
A network of engaged influencers (big and small) who actively promote the NHL in a positive light on a regular basis
Deliver significant support for the League’s broadcast partner in Germany
Professional, accurate and entertaining NHL social media channels
Share knowledge with IMG team members and stakeholders to learn common lessons and achieve shared goals
Monitor performance and output to stay up to date with social trends and features
Proactively identify emerging opportunities within the social media space
Work closely with the IMG team to ensure social content is shared effectively, timely and engagingly
Observe current industry trends, market changes and competitor output to ensure IMG can capitalise on emerging opportunities
Identify Instagram collaboration opportunities with relevant German-facing accounts and build relationships with account stakeholders
Virtually attend meetings to discuss, present and define both short and long-term content planning
Qualification
Required
Fluent German-speaking
Ability to create, execute, and lead on social posting across Facebook, Instagram, X, WhatsApp channels
Availability to attend NHL games in the Detroit region to capture high-quality video content
Excellent communication skills and the ability to work collaboratively and individually across Canadian and European timezones
Time-management and planning skills, with a proven ability to work to tight deadlines and prioritise multiple tasks
Strong catalogue of video capture examples from live sporting events, from phone and camera
Strong creative skills and the initiative to constantly seek to improve IMG's social presence
A keen eye for detail and the ability to proofread, edit and fact-check stats-based copy quickly and efficiently
Confidence to discuss, plan and give feedback to both the internal leadership team and external partners
Strong knowledge of Social Media trends and specific best practices for major platforms
Strong experience with Adobe Creative Cloud (Premiere Pro and Photoshop as primary platforms)
Strong knowledge of the hockey news cycle
Strong knowledge of German and North American pop culture and how the NHL is influenced by music, fashion and other US sporting events
Knowledge of social media reporting tools and native platforms to ensure key metrics are reported and new features are utilised
Willingness to work weekend and evening shift patterns (dependent on puck drop times and high-profile events)
Ability to write and speak fluently in English and German
Flexible, reactive and sound editorial judgement
Positive, pragmatic person with a passion to take German hockey coverage to the next level
Preferred
Minimum of three years of professional experience in Social Media (or similar roles) preferred
Company
IMG
IMG is a global sports & culture company.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-25Acquired
Leadership Team
Robyn Cox
Managing Director
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