Okta · 1 day ago
Strategic Event Marketing Senior Specialist
Okta is The World’s Identity Company, providing secure access and authentication solutions. They are seeking a Strategic Event Marketing Senior Specialist to define and execute the experiential strategy for Okta’s premier customer portfolio, including flagship events like Oktane and Showcase.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Serve as one of the primary liaisons between the field teams, internal comms, and the digital team to ensure unified messaging and seamless integration across the marketing mix
Help lead the end-to-end event strategy, ensuring every touchpoint aligns with Okta’s core business objectives and annual revenue targets - managing everything from initial concept to onsite execution
Acting as the primary internal voice for our events, partner with sales enablement to arm our field teams with updates and assets they need to drive high-value registrations
Own the internal identity and "voice" of our event portfolio. Draft compelling copy for Slack, internal newsletters, and field alerts to keep our Sales and Global Field teams informed and excited
Develop scalable frameworks and playbooks that standardize marketing excellence and streamline cross-functional collaboration
Direct high-level relationships with our agencies, ensuring they deliver on-brief, on-budget, and at the Okta standard of excellence
Transform raw event data into actionable business intelligence. Own the delivery of comprehensive debriefs that quantify impact on pipeline, customer retention, and brand sentiment
Qualification
Required
5+ years of high-growth B2B Marketing experience, with a proven track record in large-scale event production and cross-functional project leadership
Strategic Mindset, demonstrated ability to connect event tactics to overarching business KPIs and goals
Experience navigating complex, matrixed organizations and influencing VP-level stakeholders to gain buy-in for event strategies
Familiarity with Asana, Salesforce, Marketo, and enterprise event platforms (e.g., RainFocus, Cvent)
A master storyteller capable of crafting compelling narratives for both internal employees and external audiences
Expert-level skills with the ability to manage multiple high-stakes workstreams simultaneously under pressure
Ability to travel up to 25% of the time to lead on-site execution and strategy
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Health, dental, and vision insurance
RRSP with a match
Healthcare spending
Telemedicine
Paid leave (including PTO and parental leave)
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Recent News
2026-01-06
Morningstar.com
2026-01-05
2026-01-05
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