Gap Inc. · 2 months ago
Director - Audience Data Strategy
NY 55 Thomas St
Full-time
Onsite
Director/Executive
8+ years expGap Inc. is a leading retail company, and they are seeking a Director of Audience Data Strategy. This role involves leading the development and execution of audience data strategies to support marketing efforts across their brands, integrating data systems, and collaborating with various teams to enhance audience insights.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Develop and socialize the playbook around the full portfolio of Gap brands’ audiences and serve a strategic partner to the Media Shared Services and Brand teams during planning and activation processes
Iterate and update audience strategies in collaboration with Channel Planning & Activation and Media agency partners to optimize and adjust strategy based on evolving audience dynamics
Lead process of leveraging first- and third-party data sets to build target audiences that will optimize media effectiveness across Gap Inc.’s brands
Collaborate with the MadTech product team and Gap Inc.’s data science teams to identify priorities for the roadmap and incorporate net new capabilities (e.g. scoring models and CDP) into the data strategy
Act as key collaborator and resource for brands during planning process to build compelling audience strategy and provide a holistic view of overall portfolio strategy to ensure cohesion and harmony across brands
Serve as Gap Inc.’s internal expert on crafting audience data strategy and supporting the Sr. Director of Audience Intelligence in effectively communicating trends and recommendations to the Media Shared Services organization, Marketing Intelligence function, and individual brand teams
Partner with Media Agency partners and Digital and Tech to enable necessary data sharing and collaborative development of strategy built upon key insights across teams with a sophisticated approach to integration of owned data, third party audience data providers and Agency data
Design operating model for Gap Inc.’s approach to data collaboration including ‘clean rooms’ to conduct advanced analyses with agency partners’, media platforms (e.g. Meta and Google), and other data partners
Provide strategic and tactical support for media campaigns by identifying relevant audiences and ensuring implementation and delivery
Collaborate across Audience Data team to bring together holistic strategy across Gap’s portfolio and enable successful campaigns
Qualification
Required
8+ years marketing experience with 5+ years experience audience data strategy (data science, data engineering and advanced analytics background is preferable)
3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors. Must be able to coach and train Senior Manager and below leaders with Data Science or advanced analytics background
Experience translating difficult data concepts into easy to understand executive format to share with C-suite leaders
Has the ability to negotiate with both internal stakeholders as well as contract negotiation with various data providers etc
Experience using data and insights from multiple sources to provide actionable recommendations
Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation) and latest regulatory developments (GDPR, CCPA, etc.)
Experience with audience insights tools, such as Google Insights Finder, Resonate, etc
Experience in a highly complex, matrixed organizations with a proven track record of working cross-functionally to drive change
Exceptional communication and influencing skills, with the ability to collaborate and drive consensus across multiple teams and functions
Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
2026-01-09
Retail Week
2026-01-09
Company data provided by crunchbase