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Driftwood Hospitality Management · 3 days ago

Director of Sales and Marketing

Cocoa Beach, FL

Full-time

Onsite

Director/Executive

Driftwood Hospitality Management is seeking a Director of Sales & Marketing for the all-new Westin Cocoa Beach Resort & Spa, set to open in 2027. The role involves maximizing profit and expanding business relationships while overseeing sales operations, developing strategies, and leading a sales team to achieve revenue goals.

HospitalityHotelProperty Management

Responsibilities

Manage all aspects of the sales division

Provide the strategic vision for maximum hotel sales generation and optimal revenue growth

Lead a talented sales team that makes the vision reality

Effectively channel your knowledge of the competitive landscape

Forge relationships and build rapport

Collaborate with Finance to ensure the division’s sales plan is on budget to meet or exceed revenue expectations and profit goals

Generates and develops new business to meet specified goals

Maintains and nurtures new and existing client relationships

Manages consistent growth within client base

Makes and develops contacts with selected staffing clients and strategic partners

Develops customer relations including but not limited to sales leads, research, cold calling, qualifying leads, developing leads, and customer service

Maintains and develops client relations for new and larger established existing customers, assuring all existing customers are contacted regularly to ensure customer satisfaction and develop need-based marketing relations

Develops and implements a sales action plan with objectives and strategies to increase revenue and aggressively acquire new accounts

Seeks and creates opportunities to expand business with current clients identifies further business needs and develops and presents solutions

Grows existing accounts and prospective clients to full potential and generates maximum revenue on a long-term basis

Attending conventions, conferences, and trade shows as needed; prepares post-event reports and analysis

Regularly interact with executives of major and prospective clients

Analyzes existing and anticipated client needs and promotes company services to fill such requirements

Manages the preparation and implementation of sales and business development plans, sales forecasts, and strategies

Formulates the overall objectives and strategy to develop a high-value relationship within all targeted areas of the accounts

Understands prospective client’s culture, product portfolio, competitive position, financial state, investment plan, organization structure and key decision makers

Functions as liaison between client companies and operations staff

Qualification

Sales strategy developmentBusiness acumenClient relationship managementLeadership skillsAccount managementMicrosoft Office proficiencyDelphi proficiencyNegotiation skillsProject managementPresentation skillsCommunication skillsProblem-solving skillsOrganizational skillsInterpersonal skillsCreative thinkingFlexibility