Apply on Employer Site

Vibra Healthcare · 4 days ago

Director of Marketing and Admissions

Mechanicsburg, PA

Full-time

Hybrid

Lead/Staff, Director/Executive

3+ years exp

Vibra Healthcare is seeking a Director of Marketing/Admissions to join their team. This role involves managing marketing strategies, ensuring regulatory compliance, and driving growth in referrals and admissions while maintaining effective relationships within the facility and community.

BiotechnologyHealth CareMedical

Responsibilities

The Director of Business Development & Strategy is responsible for building and maintaining census, regulatory compliance, as well as the overall management of marketing staff

The individual is responsible for all marketing tracking systems, the intake process, payor relationships, community education and the quarterly and annual facility marketing plan

Responsible for continuous growth of referrals and admissions in accordance with the hospital’s objectives

Maintains positive and effective working relationships both in the facility and in the community

Frequent day and occasional overnight travel required

Responsible for the implementation, support analysis, execution and training for sales and marketing for the facility

With their business development and facility senior leadership team, creates and implements a strategic plan and coordinates tactics to exceed the residents revenue, census and admissions goals

Provides marketing leadership, training and support to their business development team to assist them in building relationships and exceeding their business objectives within their assigned facilities

Qualification

Healthcare marketing experienceClient services managementMarketing plan developmentStrategic planningRelationship managementAnalytical skillsProfessional imageRegulatory knowledgeSoftware proficiencyEffective communicationOrganizational skillsLeadership skillsProblem-solvingDecision-making

Required

Bachelor's Degree required or equivalent experience in related field required

Strong background in client services and relationship management required

Supervisory experience and experience developing marketing plans for new facility(s)/territories required

Ability to communicate effectively (written and verbal), manage and direct the marketing department, computes statistics, analyze referral trend and develop budgets/marketing plans

Establish and maintain positive working relationships with all customers

Exhibit a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals

Results focused, innovative and creative problem solver with the ability to engage commitment from others

Influences and stimulates others to action with directive leadership skills to assure business results are achieved

Ability to project a professional image

Knowledge of regulatory standards and compliance requirements

Strong organizational, prioritizing and analytical skills

Ability to make independent decisions when circumstances warrant

Working knowledge of computer and software applications used in job functions

Freedom from illegal use of and effects of use of drugs and alcohol in the workplace

Preferred

Minimum of three (3) years experience in healthcare marketing in a facility or managed care environment preferred

Working experience in setting goals, strategic plans, marketing plans, training and, in the development of communications vehicles for referral sources