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Lithia & Driveway · 2 days ago

Senior Manager, Retail Marketing Operations

Grapevine, TX

Full-time

Hybrid

Senior Level

$115K/yr - $165K/yr

Lithia & Driveway is a company focused on growth powered by people, and they are seeking a Senior Manager, Retail Marketing Operations to lead a regional field marketing team. This role is responsible for driving dealership performance through innovative marketing strategies and fostering customer loyalty.

AutomotiveRetail

Responsibilities

Lead, coach, and develop a regional team of up to 10 Retail Marketing Operations Managers and Project Managers

Foster a culture of accountability, collaboration, innovation, and continuous improvement

Provide mentorship, performance feedback, and succession planning support

Drive regional performance across customer loyalty, satisfaction, sales, aftersales growth, and profitability

Own the effectiveness of marketing initiatives as reflected in key company metrics, including the Store Performance Scorecard and Customer Ecosystem Scorecard

Partner with Regional Operational and Store Leaders to align marketing strategies with business goals

Design and execute marketing strategies that strengthen long-term customer relationships

Leverage Lithia’s internal technology and customer ecosystem tools to enhance retention and engagement

Identify opportunities using customer data and measure success through loyalty and performance scorecards

Build and maintain strong OEM relationships at both regional and national levels

Align OEM initiatives with dealership marketing strategies to drive customer satisfaction and loyalty

Guide teams using customer insights, analytics, and market intelligence

Deliver data-driven recommendations based on customer behavior and performance trends

Leverage emerging technologies to support personalized, targeted marketing efforts

Partner with LAD Marketing teams and external agencies to develop impactful, customer-focused campaigns

Measure and optimize campaign performance to maximize ROI

Monitor market conditions and industry trends to continuously improve strategies

Champion company initiatives and serve as a trusted resource for field teams and internal partners

Qualification

Automotive marketingData analysisGoogle AnalyticsCRM platformsMicrosoft Office SuiteTeam leadershipCommunication skillsOrganizational skillsProblem-solvingAdaptability