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Freshpaint · 1 week ago

Demand Generation Manager - Payers & Health Systems

United States

Full-time

Remote

Mid Level

$140K/yr - $165K/yr

3+ years exp

Freshpaint is a company focused on helping healthcare businesses manage customer data while ensuring HIPAA compliance. The Demand Generation Manager will develop and execute marketing strategies to enhance penetration in payer and health systems segments, collaborate with sales teams, and report on campaign performance to drive growth.

AnalyticsData MiningInformation ServicesMarketingSoftware

No H1B

Responsibilities

Develop and execute vertical-specific marketing strategies to increase our penetration in the payer & health systems segments

Define the optimal marketing mix including 1:1 and 1:few ABM programs, paid search & social, content syndication, events, and more

Create integrated, multi-channel campaigns to meet pipeline and revenue goals, working closely with sales, field marketing, content, digital, and product marketing

Work closely with Account Executives and SDRs on account planning, prioritization, messaging, outreach and nurture sequences, and events

Provide feedback on the content roadmap to make sure you get the content needed to run your campaign

Collaborate with product marketing, content, and design to build personalized assets, such as landing pages, case studies, and nurture sequences, tailored to specific accounts and personas

Set aggressive but achievable goals, and measure, analyze, and report on campaign performance

Provide actionable insights to stakeholders and leadership

Tell us what you need to win so we can get it for you

Utilize Hubspot, Webflow, LinkedIn Sales Navigator, and other tools to get the job done

Plan and execute events, webinars, and other activities that will be crucial for your success

Qualification

B2B marketing experienceDemand generationABM campaignsHubSpotLinkedIn Sales NavigatorDigital ads platformsHigh empathyStrategic mindsetProblem-solvingFeedback acceptance

Required

3+ years B2B marketing experience in demand generation, ideally marketing to a small TAM of enterprise-level payers and/or health systems, delivering pipeline using a broad range of channels

Demonstrated experience successfully executing vertical-specific or ABM campaigns

Hands-on experience with HubSpot, LinkedIn Sales Navigator, digital ads platforms, and other major tools and tech

You can own a number. You owned growth results and can proudly walk us through how you did it, step by step

You're totally dependable with unstructured tasks and you can set your own focus/priorities

You get things done – fast. You take ownership and solve problems when you see them

You have high empathy and a keen sense of understanding how other people think

You treat feedback as a gift and are not afraid of difficult conversations

Strategic Mindset - ability to plan and execute a campaign from end to end