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SynergenX Health · 1 week ago

Social Media & Content Marketing Specialist

Houston, TX

Full-time

Onsite

Mid Level

3+ years exp

SynergenX Health is a nationally recognized healthcare and wellness organization specializing in hormone optimization and patient-centric care. They are seeking a hands-on Social Media & Content Marketing Specialist responsible for executing social media and content marketing strategies to support brand awareness and business growth.

FitnessHealth CareMedical

Responsibilities

Develop and execute platform-specific social strategies aligned to business goals

Own daily posting, scheduling, monitoring, and engagement across all channels

Actively respond to comments, DMs, and mentions to build community and trust

Partner with the Director of Marketing on coordination with paid social and PR agencies

Create high-quality posts, captions, short-form video, stories, and campaigns

Collaborate with the Digital Graphic Designer to ensure brand-aligned visuals

Write and edit blog content, email copy, and landing page content as needed

Maintain and execute against a structured content calendar tied to campaigns

Track engagement, follower growth, traffic, and conversion metrics

Use tools such as Google Analytics, Sprout Social, or Hootsuite to measure ROI

A/B test content formats, posting cadence, and messaging to drive improvement

Translate performance data into clear insights and recommendations

Stay current on platform updates, trends, and algorithm changes

Identify influencer and partnership opportunities that align with brand voice

Test emerging content formats and report on effectiveness

Qualification

Social media marketingContent creationAnalytics toolsD2C brand experienceSEO knowledgeHighly organizedDeadline-drivenWriting skills

Required

3-4 years of hands-on social media and content marketing experience

Proven experience with D2C brands (healthcare, wellness, consumer, or regulated industries strongly preferred)

Marketing Bachelors degree required

Demonstrated success growing social media accounts with measurable impact

Strong writing and editing skills across multiple content formats

Experience using social media management and analytics tools

Working knowledge of SEO and content optimization

Highly organized, deadline-driven, and execution-focused

To be considered, applicants must submit a portfolio that includes: Links to social media accounts you personally managed, Clear metrics (e.g., follower growth, engagement rates, traffic, conversions), Examples of short-form video, campaigns, or content series, A brief explanation of your direct role in execution and results