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Nextech Systems · 1 day ago

Demand Generation Manager - (Remote US)

United States

Full-time

Remote

Senior Level

5+ years exp

Nextech is a leader in specialty healthcare technology solutions, and they are seeking a Demand Generation Manager. This role is responsible for building and executing demand generation strategies to drive awareness, demand, and conversion through various marketing programs while partnering cross-functionally to achieve pipeline contribution and revenue goals.

Health CareHealth DiagnosticsInsurTechMedicalSoftware

Growth Opportunities

Responsibilities

Build and scale full-funnel campaigns across paid, web, email, and experimental channels

Drive testing, reporting, and analysis through KPIs to optimize programs as well as inform new strategies to continually improve campaign performance

Develop personalization and tailored content plan to engage and convert target accounts

Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead generating campaigns

Design and maintain audience list and prospecting strategy for account segmentation and targeting

Carry out additional responsibilities as assigned based on business need

Qualification

Demand generation strategyCampaign managementEmail marketingData analysisHubSpotCollaborationCommunication skillsProject management

Required

5+ years of demand generation or similar experience in a B2B environment

Experience with building campaigns leveraging organic and paid channels (e.g. email, SEM, paid social, display/retargeting, events, and industry and association partners)

Experience using data to develop a POV on campaign performance (sharing 'what happened' & 'what next')

Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists

Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams

Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels

Strategic thinker, with strong program and project management skills and attention to detail