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CampusPoint · 1 day ago

Associate Product Marketing Manager

Seattle, WA

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

3+ years exp

CampusPoint is a market leader in the Asian prepared foods category, and they are seeking an Associate Product Marketing Manager to support prepared foods and foodservice channels. The role involves executing shopper marketing initiatives, supporting sales teams, managing events and trade shows, and driving growth through data-driven marketing efforts.

CommunitiesEducationLocation Based ServicesSocial Media

Responsibilities

Plan and execute shopper marketing and promotional initiatives across digital and in-store channels

Partner with sales teams and retail media contacts on sponsored search, retail media ads, influencer programs, in-store sampling, and seasonal promotions

Support post-campaign analysis and performance reporting

Assist with copywriting for in-store POS materials aligned with brand standards

Develop and distribute newsletters for trade partners and internal retail teams

Update marketing and sales materials as needed

Maintain monthly performance reporting with strong attention to detail

Manage updates to product lists, pricing, and related sales materials

Communicate updates to cross-functional teams

Manage pre-show planning, including booth logistics, registration, shipping, travel coordination, and service orders

Track budgets and timelines for 2–4 trade shows annually

Coordinate production of training and instructional videos for deli and foodservice teams

Assist with foodservice website redesign and ongoing updates (products, assets, seasonal content)

Support senior leadership with presentations for new product launches, sell-in strategies, and competitive insights

Qualification

Marketing experienceCPG industry experienceSyndicated data analysisMarketing collateral developmentExcel proficiencyPresentation skillsWritten communicationVerbal communicationProject managementCreative thinkingOrganizational skills