Wyoming Machinery Company · 2 days ago
Digital Marketing Coord
Casper, WY
Full-time
Onsite
Entry Level
4+ years expWyoming Machinery Company is seeking a Digital Marketing Coordinator to enhance their digital marketing efforts. The role involves graphic design, website content management, social media engagement, and the execution of online marketing campaigns.
Real Estate
Responsibilities
Responsible for graphic design elements throughout the company
Assist in the development of overall company and departmental initiatives based around company’s Digital Marketing Strategic Playbook
Maintain up-to-date content on all company websites as well as tracking web traffic and developing opportunities for growth
Maintain website chat functions through all platforms
Develop, execute and measure all online and email campaigns
Responsible for content marketing efforts using Hubspot and serve as the subject matter expert concerning best practices for e-mail campaign execution
Responsible for Wyoming Machinery Company and associated divisions’ social media platforms to include creating content, responding to posts and distributing leads
Accountable for ad creation and placement including determining and adhering to ad schedule
Drive customer engagement within the social media arena
Responsible for SEO, Google AdWords, & Google Analytics
Create and distribute monthly metrics of Digital Marketing initiative
This position will be accountable for the Editorial Calendar
Maintain status updates of all projects through the SmartSheet project management program
Provide specific support to all division’s needs
Assist with any marketing activities or projects, including but not limited to: special events, open houses, etc
Qualification
Required
Bachelor's degree (B.A.) in Marketing, Advertisement, Business, or related area of study from a four (4) year college or university preferred or four (4) years marketing experience
Experience working with computers, social media and websites is required
Must be able to effectively read and write in such a manner to communicate to all levels of company personnel, suppliers, and customers
Must have ability to establish, monitor, and meet short and long-term goals. Must be well organized, self-motivated, able to work very effectively under pressure, and able to meet timelines
Experienced with running e-mail campaigns, marketing automation platforms and customer journeys required
Working knowledge of database and segmentation concepts
Social media savvy with keen interest in web technology and digital marketing
Familiar with HTML, Adobe Creative Suite, Olark, HubSpot, and WordPress platforms
Knowledge and understanding of digital advertising, SEO, and Google Analytics
Overall, a team player who is willing to work outside of designated job duties on occasion
Company
Wyoming Machinery Company
Wyoming Machinery Company is a construction company offering CAT equipment and parts services.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase