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Silverback Strategies · 1 day ago

Paid Media and Analytics Specialist

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Silverback Strategies is a performance marketing agency built to help marketing leaders drive growth and capitalize on change. The Senior Paid Media Analyst will serve as a subject matter expert in Performance Marketing, focusing on executing and optimizing campaigns across various paid media platforms while collaborating with client-facing teams to develop strategies.

AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Hiring Manager

Steve Dyson, SHRM-CP

Responsibilities

Build, launch, and maintain winning campaigns across Paid Search and Paid Social platforms (primarily Google Ads and Meta) that meet or exceed clients’ goals & KPIs

Continuously pioneer tests & make optimizations in-platform to drive the best possible performance for your assigned clients

Work daily within Google Tag Manager and Google Analytics 4 to set up and deploy Paid Media & GA tracking pixels

Troubleshoot and solve conversion tracking gaps on an ongoing basis

Identify key opportunities for additional measurement needs (e.g. new conversion actions, conversion tracking/optimization, UTM tracking)

Build & deliver regular automated & customized reports (using Funnel.io and other tools) to ensure clients stay up-to-date on measurement & account performance. Continuously demonstrate the impact of paid media performance on clients’ revenue & business goals

Collaborate with direct teammates and client-facing counterparts to design, strategize, and execute ongoing incrementality tests

Play the lead role in account structure and audience targeting within various ad platforms

Leverage in-platform tools, including AI-enhanced features, to eliminate waste and maximize the efficiency of your campaigns

Stay on top of all paid media budget pacing and ad spend on a daily & weekly basis

Work closely with Paid Media Account Manager counterparts to brainstorm and bring to life paid media strategies for clients, including making strategic pivots as needed

Qualification

Paid Media StrategyGoogle AdsMeta AdvertisingGoogle Analytics 4Google Tag ManagerFunnel.ioLooker StudioHubspotProject ManagementCollaborationAdaptabilityCommunicationTime Management

Required

Agency Background: You've previously “done the work” at another performance marketing agency, and know what it takes to deliver results

Years of Experience: We're seeking candidates with at LEAST 2 years of agency experience; 3-5 years (minimum) of overall relevant paid media & analytics experience is required. You will not be considered for this position if you do not meet these requirements!

Ad Platforms: You're a stone-cold pro at all things tactical within Paid Search/Google Ads and Meta. You keep up with all the latest-and-greatest features & updates within all major ad platforms, and you could build & launch a mistake-free campaign in your sleep

Analytics & Measurement Tools: You use Google Analytics 4 and Google Tag Manager on a regular basis, and aren't thrown by the technical demands or complexities of measurement / analytics tools

Google Sheets / Excel: You're a whiz at Google Sheets and/or Excel, able to synthesize, pivot, analyze, and consolidate significantly large sets of data without breaking a sweat

Business Acumen: Being highly skilled within paid media & analytics tactical operations is one thing…but your ability to tie the work you do “behind the scenes” to a measurable impact on clients' business, bottom line, etc is what will make you a superstar

Collaborative Spirit: You enjoy working with a wide variety of internal teammates to get the job done — you're a clear written & verbal communicator, and teammates can always count on you for high-quality, error-free work with minimal direction or oversight

“Get Sh*t Done” Mentality: You're energized by — and thrive within — an environment where no two days are the same, and results are king. You genuinely get satisfaction from rolling up your sleeves and getting things done

Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day

Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don't throw you

Preferred

While it's not a must-have for this role, prior experience working with Funnel.io, Looker Studio, and/or Hubspot is a plus! We'd also be impressed with candidates who have previous hands-on experience with incrementality or incremental measurement