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Candescent · 2 days ago

Senior Marketing Manager, ABM / Integrated Campaigns

Greater Macon

Full-time

Hybrid

Senior Level

7+ years exp

Candescent is a leading cloud-based digital banking solutions provider for financial institutions, transforming digital banking with intelligent solutions. The Senior Marketing Manager, ABM / Integrated Campaigns will design and execute marketing programs to accelerate pipeline and deepen buyer engagement, collaborating closely with various teams to deliver data-driven campaign experiences.

BankingFinancial ServicesSaaS

Responsibilities

ABM & Integrated Campaign Strategy: Own the development and execution of ABM and integrated campaign programs across one-to-one, one-to-few, and one-to-many motions

Tight Field Marketing Interlock: Translate business priorities and sales objectives from Field Marketers into scalable, outcome-driven marketing programs for target accounts and segments—aligning programs with territory plans and pipeline goals

Account & Buyer-Centric Execution: Partner on the design and evolution of Ideal Customer Profiles (ICP), segmentation, and buyer journey mapping

Campaign Orchestration: Activate integrated campaigns across digital and offline channels including paid media, website personalization, email, social, direct mail, and events, and the power user for GTM platform

Campaign Optimization & Measurement: Use data and insights to continuously optimize targeting, channel mix, and messaging. Partner with Analytics and Marketing Operations to define KPIs, measure ROI, and communicate impact

Operational Excellence & Innovation: Improve processes related to campaign execution, reporting, and approvals. Identify automation and experimentation opportunities to increase scale and efficiency

Cross-Functional Leadership: Serve as a trusted partner across Product Marketing, Digital, Content, Field, and Customer Marketing teams

Project Management and Prioritization: Manage timelines, stakeholder expectations, and varying priorities across teams

Qualification

ABM expertiseIntegrated campaignsDemand generationMarketing automationCRM platformsData-driven mindsetStakeholder managementEntrepreneurial mindsetProject managementCommunication skills