Candescent · 21 hours ago
Senior Manager, Field Marketing
Greater Macon
Full-time
Hybrid
Senior Level
7+ years expCandescent is a leading provider of cloud-based digital banking solutions for financial institutions. The Senior Manager of Field Marketing will connect strategy to action by designing and executing integrated marketing programs that support retention and expansion, collaborating closely with sales leadership to drive pipeline growth.
BankingFinancial ServicesSaaS
Responsibilities
Partner with Sales Leadership: Collaborate with the SVP of Digital Strategy Management and their team to align marketing strategies with territory plans, target accounts, and growth priorities
Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, digital activations —that generate pipeline and progress key opportunities
Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions
Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs
Customer Storytelling: Build pipeline and scale process for customer stories, testimonials, in partnership with Sales and Client Success
Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI
Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven
Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes
Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness
Qualification
Required
7–10 years of experience in B2B field marketing, demand generation, or event-driven pipeline programs—ideally in SaaS, fintech, or enterprise software—strong preference for prior financial institution experience
Proven success partnering closely with sales to deliver pipeline-driving field programs
Experience executing multi-channel marketing programs across in-person, digital, and hybrid experiences
Strong project management and collaboration skills with the ability to influence across teams
Analytical mindset and comfort with metrics, ROI reporting, and marketing automation tools
A creative, hands-on approach, with a driver mindset—comfortable both building programs and rolling up sleeves to execute them
Alignment with Candescent's values and purpose: driving intelligent banking experiences that help financial institutions and their communities thrive
Company
Candescent
Candescent is a digital banking platform that offers online banking, account openings, and digital transaction services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Chesnut
Chief Design Officer
Gareth Gaston
Chief Product Officer
Recent News
Company data provided by crunchbase