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Boral Agency · 2 days ago

Digital Marketing Manager (Bilingual)

Houston, TX

Full-time

Hybrid

Mid Level

$60K/yr - $80K/yr

4+ years exp

Boral Agency is a bilingual marketing agency specializing in innovative marketing strategies to help businesses grow. They are seeking a dynamic Digital Marketing Account Manager to lead client account management, build tailored marketing strategies, and optimize digital presence for various clients.

AdvertisingSEOSocial Media ManagementWeb Development

Responsibilities

Serve as the lead point of contact for all client account management matters building and maintaining a strong, long-lasting client relationship, positioning yourself as a strategic marketing advisor, not just a project manager

Build and present full-funnel marketing strategies tailored to each client’s goals, pain points, and target audiences

Define positioning and messaging, and translate insights into integrated marketing campaigns

Develop quarterly and monthly marketing plans that align with business goals and include SEO, paid media, email marketing, content strategy, social media, and lead generation

Create campaign roadmaps and timelines that clearly outline objectives, channels, deliverables, and KPIs

Collaborate with internal teams (design, development, content, and media) to ensure campaigns are executed smoothly and on-brand

Present marketing plans and performance updates using Canva or PowerPoint, with clarity and confidence

Analyze competitors analysis, keywords, google analytics, campaign results, and optimize campaigns in real time, and identify opportunities to improve ROI

Track KPIs across the funnel, from traffic and engagement to conversions and retention, and use data to drive decisions

Identify upsell and cross-sell opportunities based on performance gaps or evolving client needs

Manage a portfolio of 6 to 9 active clients with a high level of organization, accountability, and proactivity

Maintain consistent communication with clients, leading monthly strategy calls, delivering reports, and addressing challenges before they become problems

Stay current on marketing trends, tools, and platforms to ensure your strategies stay fresh and competitive

Qualification

Digital Marketing StrategySEOGoogle AnalyticsClient ManagementContent StrategyMarketing Tools ProficiencyBilingual (English/Spanish)Communication SkillsAttention to DetailTeam Collaboration

Required

College degree in Marketing, Advertising, Business, Communications (or equivalent experience)

4+ years working directly with clients in a fast-paced, deadline-driven environment

Exceptional communication, grammar, proofreading, and editing skills

Hablas español!

Advanced knowledge of marketing tools and technology, including WordPress, Canva, HubSpot, Airtable, Hootsuite, Adobe Suite, Google Analytics, and Google AdWords

Attention to detail is a MUST