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Segway · 2 days ago

GTM Manager

Plano, TX

Full-time

Onsite

Mid Level

3+ years exp

Segway is a company focused on innovative mobility solutions, and they are seeking a GTM Manager to drive market research, competitive analysis, product positioning, and go-to-market strategies for successful product launches. The ideal candidate will leverage data-driven marketing to develop compelling campaigns and coordinate with cross-functional teams to optimize the product lifecycle.

Consumer ElectronicsElectric VehicleManufacturingRobotics

Responsibilities

Conduct in-depth market research to identify trends, customer needs, and competitor strategies

Analyze market data to inform product positioning, differentiation, and pricing strategies

Collaborate with product teams to define product specifications and feature highlights

Develop competitive analyses and clear positioning frameworks based on market insights

Create product messaging and value propositions that resonate with target audiences

Collaborate with product teams to define product specifications and feature highlights

Develop competitive analyses and clear positioning frameworks based on market insights

Create product messaging and value propositions that resonate with target audiences

Build and drive comprehensive GTM strategies for product launches

Coordinate with cross-functional teams (marketing, sales, operations) to ensure consistent execution

Align marketing activities with broader campaign goals and track performance metrics

Analyze and optimize campaign results to identify new opportunity areas

Manage end-to-end product lifecycle activities, including promotions, positioning updates, and campaign planning

Evaluate performance data and customer feedback to drive continuous improvements

Support re-positioning and remarketing efforts as needed to extend product longevity

Other duties as necessary

Qualification

Product marketingGo-to-market strategyMarket researchConsumer behaviorCompetitive analysisMarketing campaignsBilingual in ChineseEnglishCross-functional collaborationCommunication skills

Required

Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent work experience in product marketing, go-to-market strategy, or similar roles

Minimum 3-4 years of relevant product marketing, go-to-market strategy, or similar roles experience, preferably in a eMobility, E-commerce, or consumer electronics

Strong knowledge of consumer behavior, market research techniques, and competitive analysis

Proven ability to develop and execute successful marketing and product launch campaigns

Excellent communication and interpersonal skills with experience in cross-functional collaboration

Results-driven with a focus on achieving KPIs and driving measurable outcomes

Preferred

Bilingual in Chinese and English is preferred

Company

Segway

We bring a new world of urban transportation with innovative and sustainable products that can entertain every lifestyle and can be enjoyed by everyone.

Founded in 1999

Bedford, New Hampshire, USA

51-200 employees