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Trove Brands · 1 week ago

Brand Activation Manager - Owala

Lehi, UT

Full-time

Onsite

Mid Level

Trove Brands is a privately-held house of brands that includes Owala, and they are seeking a Brand Activation Manager. This role involves identifying meaningful opportunities for brand engagement and executing activations that deepen consumer connections while collaborating closely with various teams.

ManufacturingPlastics and Rubber ManufacturingSalesWholesale

Culture & Values

Responsibilities

Partner with Community and Content teams to identify opportunities—from small-scale individual interactions to larger cultural or social moments

Use social listening, cultural awareness, and community insights to spot meaningful opportunities for authentic engagement

Concept and execute brand activations that deepen consumer connection and strengthen affinity

Build strategic frameworks, playbooks, and an annual activation roadmap to guide consistent, repeatable execution

Lead end-to-end execution of activations: planning, approvals, coordination, fulfillment, communication, and post-activation wrap-up

Work closely with Creative to ensure assets, messaging, and packaging align with the brand

Collaborate with Brand, Community, and Operations teams to ensure alignment and smooth execution across functions

Track and measure the effectiveness of activations to optimize future efforts

Operate autonomously, taking initiative and driving projects forward without needing step-by-step direction

Maintain a strong pulse on culture, conversation, and community sentiment, translating insights into actionable opportunities

Qualification

Brand activationCommunity engagementSocial-led marketingCultural trends understandingCross-functional collaborationStrategic thinkingProject managementDetail-oriented