Textiles Coated International (TCI) · 2 days ago
Digital Marketing Manager
Londonderry, NH
Full-time
Onsite
Mid Level
$80K/yr - $100K/yr
3+ years expTextiles Coated International (TCI) is a manufacturer of specialty PTFE materials, recognized globally for their geomembrane solutions. They are seeking a Digital Marketing Manager to develop and execute digital marketing strategies, manage campaigns, and optimize website performance to drive conversion and pipeline growth.
AssociationManufacturing
Responsibilities
Develop and execute digital marketing strategies across paid, owned, and earned channels
Manage and optimize campaigns across Paid search (Google Ads, Bing), Paid social (Meta, LinkedIn, etc.), Email marketing, SEO and content distribution
Manage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growth
Oversee website performance, landing pages optimization, and user journeys
Contribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagement
Analyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performance
Run A/B tests on ads, landing pages, and funnels to improve conversion rates
Collaborate with external agencies and internal teams to deliver cohesive campaigns
Stay up to date on digital marketing trends, platform updates, and best practices
Qualification
Required
Degree in Business, Marketing or related fields
3–5 years of experience in digital marketing or performance marketing
Proven experience managing paid media campaigns with measurable results
Strong understanding of SEO, CRO, and marketing funnels
Deep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflows
Hands-on experience with tools such as GA4, Google Ads & Meta Ads Manager, Marketing automation platforms (HubSpot, Marketo, etc.)
Experience in content creation and management, with the ability to optimize content for performance and engagement
Strong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impact
Excellent communication and project management skills
Preferred
Experience in e-commerce, with a strong understanding of online conversion, merchandising, and performance metrics
Experience in Manufacturing is a plus
Experience managing agencies or freelancers
Company
Textiles Coated International (TCI)
Manufacturer of High-Performance Fluoropolymer Films, Laminates, and Composites TCI (Textiles Coated International) is an American manufacturer of high-performance fluoropolymer films, laminates, and composites.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Tippett
CEO
Lenny Diaz
Chief Operating Officer
Company data provided by crunchbase