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Informa · 1 day ago

PR & Communications Associate - Black Hat

New York, NY

Full-time

Hybrid

Entry Level

$60K/yr - $65K/yr

1+ years exp

Informa is a company that combines influential creative, technology, and business festivals to deliver immersive experiences and insights. They are seeking a dynamic PR & Communications Associate to support Black Hat’s global cybersecurity events portfolio, focusing on media relations, content creation, and strategic communications to enhance brand visibility within the cybersecurity industry.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Conduct daily media monitoring across cybersecurity, technology, and business publications

Track coverage metrics, sentiment analysis, and prepare comprehensive media reports with actionable insights

Identify trending topics, emerging threats, and industry conversations relevant to our events and audience

Monitor competitor activities, industry developments, and regulatory changes affecting cybersecurity

Maintain crisis communication protocols and escalation procedures

Draft compelling press releases for event announcements, speaker reveals, and company milestones

Create engaging blog content highlighting industry insights, event highlights, executive interviews, and thought leadership pieces

Develop media alerts, fact sheets, executive bios, and media briefs

Collaborate with internal teams to ensure consistent messaging across all communications

Support development of key messaging and talking points for executives

Build and maintain comprehensive media lists targeting cybersecurity, technology, business, and trade publications

Research and identify new media outlets, journalists, podcasters, and industry influencers

Pitch story ideas and secure media coverage for events and company initiatives

Coordinate media interviews and speaking opportunities for executives

Develop and maintain relationships with industry analysts and research firms

Develop comprehensive pre-event, on-site, and post-event communication strategies

Support on-site media relations during events, including press room management

Assist with monitoring social media coverage during events

Prepare monthly PR performance reports with ROI analysis and recommendations

Monitor and report on brand sentiment and reputation metrics

Qualification

Media relationsContent creationB2B event marketingCybersecurity knowledgeMedia monitoring toolsPress release distributionSocial media managementProject management toolsAnalytical skillsOrganizational skillsRelationship building

Required

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field (or equivalent experience)

1-3 years of PR/communications experience, preferably in B2B technology, cybersecurity, or events

Understanding of the cybersecurity industry landscape, terminology, and key players

Demonstrated experience managing multiple projects simultaneously

Proficiency in media monitoring tools (Cision, Meltwater, Google Alerts, or similar)

Experience with press release distribution platforms (PR Newswire, Business Wire, or similar)

Strong writing and editing skills with attention to detail

Social media management experience across professional platforms (LinkedIn, X, etc.)

Experience with project management tools (Asana, Monday.com, or similar)

Excellent written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences

Strong research, analytical, and critical thinking abilities

Ability to work under tight deadlines in a fast-paced, global environment

Proactive mindset with strong organizational and time management skills

Experience building relationships with media contacts and industry stakeholders

Preferred

Previous experience in cybersecurity, technology, or events industry

Knowledge of AP style, media best practices, and crisis communication principles

Proficiency across major social media platforms and emerging digital channels

Basic understanding of SEO principles for content optimization

Experience with media training or spokesperson preparation

Familiarity with cybersecurity conferences, trade shows, or B2B events

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world