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Holosun · 1 day ago

Assistant Marketing Manager | Holosun Technologies, Inc - City of Industry, CA

City of Industry, CA

Full-time

Onsite

Mid, Senior Level

$5,700/mo - $8,500/mo

5+ years exp

Holosun Technologies is a leading innovator in the outdoor and tactical optics industry, seeking a motivated Assistant Marketing Manager to support their marketing strategy. This role involves collaborating with sales and marketing leadership to drive brand growth, enhance product visibility, and execute compliant marketing strategies across various platforms.

LaserManufacturingSporting Goods

Responsibilities

Support market research on U.S. tactical optics trends, competitive products, and regulatory/compliance requirements

Assist in developing annual and quarterly marketing plans and budgets aligned with the company’s technology strengths

Establish marketing project timelines, tracking mechanisms, and progress reporting for global leadership

Support the development of mid- and long-term marketing strategies, including product marketing frameworks and differentiated go-to-market plans for core product lines

Assist in setting team KPIs, task allocation, and performance tracking to support efficient execution

Help develop team training and guidance programs to strengthen professionalism and execution in the tactical optics space

Support the selection, onboarding, execution, and performance evaluation of external partners such as influencers, trade show vendors, and digital marketing agencies

Maintain a partner database and ROI evaluation framework to optimize resource allocation

Support brand positioning and premium brand development, ensuring all marketing materials align with brand guidelines and visual identity standards

Assist in planning and executing brand campaigns to enhance brand awareness and market influence

Lead the development of a structured content marketing system, including content standards and messaging guidelines

Produce and manage professional, technology-focused content for multiple use cases, reinforcing Holosun’s technical authority

Review marketing plans and produce post-campaign summaries to support continuous improvement

Integrate and optimize digital marketing channels to improve reach, engagement, and conversion performance

Support the planning and execution of offline marketing activities, including major industry trade shows and dealer joint events across North America

Ensure end-to-end event coordination, goal alignment, and post-event performance evaluation

Assist with marketing compliance reviews and help maintain internal compliance controls

Ensure marketing activities comply with U.S. firearms-related regulations, platform policies, and industry ethical standards

Partner closely with the sales team to align marketing initiatives with sales strategies and provide targeted marketing support

Establish feedback loops with the technical team to communicate market needs and support localized product development and iteration

Build and maintain marketing performance dashboards tracking key metrics such as brand exposure, engagement, and conversion rates

Prepare quarterly and annual marketing performance reports

Use data and ROI analysis to continuously optimize marketing strategies and budget allocation

Perform additional strategic tasks as assigned

Qualification

Marketing strategy developmentTactical optics industry experienceMarketing compliance knowledgeData analysisContent marketingAnalytical thinkingInterpersonal skillsCommunication skillsPresentation skillsNegotiation skillsProblem-solving skillsStrategic thinkingTeam collaborationWork ethic