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MathWorks · 1 day ago

Global Marketing Campaign Manager

Natick, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$115K/yr - $185K/yr

10+ years exp

MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams to deliver integrated campaigns that drive awareness, engagement, and pipeline growth.

AnalyticsDatabaseEducationEnterprise SoftwareSoftware

Growth Opportunities

No H1B

U.S. Citizen Only

Responsibilities

Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans

Create campaign playbooks with messaging frameworks, KPIs, and tactics

Collaborate with global and regional teams to ensure localization and execution consistency

Manage campaigns across digital, email, social, events, and paid media channels

Coordinate with internal teams and external agencies for content creation and delivery

Monitor performance, analyze results, and implement data-driven optimizations

Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives

Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding

Support sales enablement with campaign assets and tools

Track and report campaign metrics, including engagement, conversion, and ROI

Provide actionable insights and recommendations for continuous improvement

Represent campaign performance in governance meetings and leadership reviews

Qualification

Integrated campaign managementMarketing automation platformsAnalytical skillsGlobal campaign managementProject managementInfluencing stakeholdersCommunication skillsCross-functional collaboration