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American Express · 1 day ago

Director of Creative Strategy

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$123K/yr - $215K/yr

10+ years exp

American Express is a leading financial services company with a strong history of innovation and commitment to customer service. The Director of Creative Strategy will drive creative innovation for the in-house agency, leading a team to develop strategies that connect meaningfully with Card Members and prospects through cutting-edge digital campaigns. This role requires a blend of creativity, strategic insight, and leadership to oversee the execution of impactful marketing initiatives.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Oversee, manage, and resource a dedicated team of (4) full-time creative strategists, fostering their growth and success

Lead the development and execution of innovative digital, channel, and content strategies across platforms and customer touchpoints, including 360 campaigns, social, video, and emerging technologies

Translate business priorities into clear, actionable briefs that inspire impactful work

Partner with fellow Creative Strategy Director in B2B to establish team vision, best practices, and scalable processes

Collaborate with inter-agency teams (Account, PM, Creative) to ensure excellence throughout the project lifecycle

Build strong relationships and trust with product and marketing partners, influencing long-term marketing roadmaps

Work with enterprise insights team to harness customer research, competitive analysis, category trends, and consumer behavior to guide strategy development

Partner with enterprise digital teams across analytics, SEO, and marketing platforms to design seamless, connected digital customer journeys

Confidently present and advocate for clear creative visions and strategies to internal and external stakeholders, including senior leadership

Qualification

Creative strategy leadershipDigital marketing expertiseData analysis skillsTeam managementCross-functional collaborationCommunication skillsSEO knowledgeContent management systemsMicrosoft PowerPointMicrosoft Excel

Required

10+ years of experience at a full-service digital creative agency (or equivalent)

4+ years of experience directly managing a team and leading creative strategy for complex, multi-channel marketing campaigns

Skilled at leading and inspiring cross-functional teams, cultivating collaboration, and encouraging courageous creativity

Proven track record of strategic leadership in digital creative strategy, with expertise in leveraging technology, platforms, and emerging trends

Exceptional communication and presentation skills, capable of simplifying and articulating complex concepts and strategies

Ability to excel in dynamic environment, leading many concurrent projects across teams

Understanding of data analysis, SEO, and content management systems enabling connected customer journeys

Advanced proficiency using Microsoft tools, especially PowerPoint and Excel

Case studies/portfolio demonstrating ability to lead development of effective creative strategies leveraged across platforms, channels, and customer touchpoints