Okta · 1 day ago
Senior Product Marketing Specialist - Business Acceleration
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $188K/yr
3+ years expOkta is The World’s Identity Company, providing secure access and automation solutions for businesses. The Senior Product Marketing Specialist will develop and execute growth initiatives to drive adoption of Okta’s identity products, working closely with cross-functional teams to optimize market positioning and accelerate market penetration.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Conduct thorough market research to identify growth opportunities, emerging trends and unmet customer needs in the identity space
Segment the market based on various criteria to identify high-growth segments and target markets
Develop data-driven go-to-market plans that capitalize on identified growth opportunities
Define clear objectives, target customers, messaging strategies, and go-to-market channels to drive adoption and growth
Ensure alignment with overall company goals and objectives
Equip various parts of the organization with the tools and resources they need to effectively drive demand and sell our solutions
Develop effective and pragmatic sales enablement materials including discovery guides, objection handling, outreach sequences, battlecards and use case collateral that empower teams to articulate the unique value proposition of our solutions to prospects and customers
Collaborate with the marketing team to develop field marketing initiatives, content and messaging that effectively raises awareness and demand for our solutions
Provide input into the development of marketing materials and participate in the planning and execution of marketing activities
Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization
Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria
Work closely with cross-functional teams including Sales Enablement, Sales, Marketing, Product Management and Customer Success to ensure alignment and successful execution of the growth strategy
Communicate regularly with stakeholders to provide updates on progress and results
Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market initiatives and track progress towards growth targets
Analyze performance data regularly to identify areas for optimization and refinement, and iterate on strategies to drive continuous improvement
Qualification
Required
3+ years of product marketing, solutions marketing, strategic planning or related roles in the technology industry, preferably in identity security or cybersecurity
Proven track record of marketing or selling to business decision makers within large organizations
Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences
Strong analytical and problem-solving skills, with the ability translate insights into actionable strategies
Proven ability to operate with excellence and agile in a fast-paced, high-growth environment and drive results amidst ambiguity and change
Ability to drive complex, cross-functional projects in a highly collaborative environment and influence stakeholders at all levels of the organization
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)
Bonus
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
5001-10000 employees
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Leadership Team
Todd McKinnon
CEO & Co-Founder
Frederic Kerrest
Vice-Chairman & Co-Founder
Recent News
2026-01-18
BiometricUpdate.com
2026-01-16
Company data provided by crunchbase