Crocs, Inc. · 1 day ago
Sr. Manager, CRM
Westwood, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $140K/yr
8+ years expCrocs, Inc. is a company that values individual impact and creativity in the workplace. The Sr. Manager of CRM will manage the development and execution of a comprehensive CRM strategy, focusing on customer segmentation and retention efforts, while collaborating with various teams to enhance customer experience and drive business objectives.
ConsumerManufacturingShoes
Responsibilities
Develop and implement a segmentation strategy within our CRM platform to target customers based on recency and frequency of purchases
Lead list growth strategy and execution, including acquisition campaigns, onsite capture, partnerships, and conversion optimization of new subscribers
Collaborate with marketing, GTM, and product teams to define customer segments, effective messages, and activation tactics aligned with business objectives
Support omnichannel initiatives by aligning CRM strategies across digital channels and Retail, ensuring a seamless and consistent customer experience
Use CRM tools and technologies to create personalized customer experiences across channels, including targeted email and SMS campaigns
Drive a testing methodology and strategic direction in partnership with Analytics for CRM initiatives
Work closely with data analytics teams to measure and analyze the impact of CRM initiatives on customer behavior, retention, and lifetime value
Work closely with Product Management team to help develop roadmap and prioritization planning
Find opportunities for process improvements and automation within the CRM ecosystem to streamline workflows and enhance scalability
Stay abreast of industry trends, standard processes, and emerging technologies in CRM and digital marketing to inform strategic decision-making
Drive market adoption and utilization across all platforms
Report on CRM executions and find strategy revisions based on performance
Qualification
Required
Bachelor's degree or equivalent experience in marketing, business, information technology, or a related field
demonstrated ability (8+ years) in CRM, product management or related fields
Confirmed experience in CRM management, digital marketing, or product management, preferably within the retail or ecommerce industry
Strong understanding of CRM principles, segmentation strategies, and customer lifecycle management
Proficiency in CRM platforms such as Salesforce Marketing Cloud, Klaviyo, Attentive
Experience with data analysis tools and techniques for interpreting customer behavior and campaign performance
Excellent project management skills with the ability to prioritize tasks, handle timelines, and coordinate cross-functional teams
Strong communication and collaboration skills, with the ability to effectively convey complex ideas and build consensus among collaborators
Solution focused approach with a focus on delivering measurable business impact and driving continuous improvement
Preferred
advanced degree preferred
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
Digital Music News
2026-01-06
The Motley Fool
2025-12-26
2025-12-25
Company data provided by crunchbase